Monthly magazine readership ranking in Spain 2019

The American science, geography and history magazine National Geographic was the most popular journal among Spaniards in 2019, with over 1.5 million readers that year. The science and culture magazine Muy Interesante was the second most read publication in the Mediterranean country, amounting to more than 1.4 million readers during the same period. Other important magazines on the list include the health and lifestyle Saber Vivir, with over 800 thousand readers and the fashion magazine Vogue, which had over 700 thousand readers in Spain in 2019.

Sports magazines have the highest readership in Spain

Marca was the newspaper that featured the highest readership in Spain between February and November in 2018. Despite these results the sport newspaper, which is owned by the Spanish publishing firm Unidad Editorial, experienced a downward trend in its readership. This decline in newspaper penetration however seems to be a general tendency that was recorded across this European country in the past years.

Transitioning to a digital era

As was to be expected during the Information Age and due to the high penetration rate of the Internet and portable devices in the developed world, the latest surveys suggested that Spaniards in all age groups were more likely to read the news on an electronic device rather than in traditional print newspaper format. These studies also revealed that traditional papers appeared to be most popular among individuals aged 65 and over, with a share of 29 percent readership in 2018.

Number of readers of the leading monthly magazines in Spain in 2019

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Release date




Survey time period

January to November 2019

Age group

14 years and older

Method of interview

Face-to-face interviews, telephone interviews

Supplementary notes

Audience was measured by the number of readers per week.

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Statistics on "Media usage in Spain"

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