Most listened to general radio stations in Spain Q3 2021
Radio broadcasting is one of the preferred outlets for communication in Spain. In terms of the most popular general content radio stations, SER topped the list with figures reaching over 3.7 million daily listeners. COPE ranked second, amassing approximately 3.2 million daily listeners in the third quarter of 2021.
Spanish radio consumer profile and trends
The average person in Spain spent approximately 100 minutes a day listening to the radio, according to the latest surveys. This figure has however gradually dwindled, since the peak of daily radio listening time was registered in 2003 at 117.7 minutes per person on average. Radio listeners found their largest age group among those aged 45-54 years, with an audience share within this age range of 63 percent in 2020.
Spanish radio sector in numbers
Spain generated 59.3 billion euros’ worth of information and communication products according to the latest studies, with a turnover of over 75.4 billion euros. As for the revenues generated from radio advertising, recent data show an ongoing increase, reaching figures of 466 million euros in 2017 and projected to amount to over 520 million by 2022.
Spanish radio consumer profile and trends
The average person in Spain spent approximately 100 minutes a day listening to the radio, according to the latest surveys. This figure has however gradually dwindled, since the peak of daily radio listening time was registered in 2003 at 117.7 minutes per person on average. Radio listeners found their largest age group among those aged 45-54 years, with an audience share within this age range of 63 percent in 2020.
Spanish radio sector in numbers
Spain generated 59.3 billion euros’ worth of information and communication products according to the latest studies, with a turnover of over 75.4 billion euros. As for the revenues generated from radio advertising, recent data show an ongoing increase, reaching figures of 466 million euros in 2017 and projected to amount to over 520 million by 2022.
