Most listened to general radio stations in Spain 2019

Radio broadcasting is one of the preferred outlets for communication in Spain. In terms of the most popular general content radio stations, SER topped the list with figures reaching nearly 4 million daily listeners. COPE ranked second, amounting approximately three million daily listeners in 2019.

Spanish radio consumer profile and trends

The average person in Spain spent approximately 100 minutes a day listening to the radio, according to the latest surveys. This figure has however gradually dwindled, since the peak of daily radio listening time was registered in 2003 at 117.7 minutes per person on average. Radio listeners found their largest age group among those aged 35-44 years, with an audience share within this age range of 65.8 percent in 2018.

Spanish radio sector in numbers

Spain generated 59.3 billion euros’ worth of information and communication products according to the latest studies, with a turnover of over 75.4 billion euros. As for the revenues generated from radio advertising, recent data show an ongoing increase, reaching figures of 466 million euros in 2017 and projected to amount to over 520 million by 2022.

Number of people listening to the leading general radio stations in Spain in 2019

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Source

Release date

2019

Region

Spain

Survey time period

February to November 2019

Number of respondents

78,008 respondents

Age group

14 years and older

Method of interview

Face-to-face interviews, telephone interviews

Supplementary notes

Audience was measured by the number of listeners per day.

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Statistics on "Media usage in Spain"

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