Cleaning products: Weekly UK household expenditure 2018, by age

The market for household cleaning products is a billion euro industry in Europe. Meanwhile, in UK households, a weekly average of 2.40 British pounds were spent on purchases of cleaning products. Those in the age groups 50 to 64 and 65 to 74 were the demographics to spend more than the other groups, with an average of 2.60 British pounds each. Older people and young adults under the age of 30 spent significantly less.  

High income consumers spend more

  The weekly amount spent on cleaning materials varied not only according to the age of the reference person, but also the gross income group UK households fell into. While households in the highest ten percent tended to allot more money to cleaning materials, in the lower income groups the amount was visibly lower.   

Young people do it fast

  Household cleaning is a routine task that people of all ages carry out in one way or another. In the UK, a survey conducted among consumers in 2018 revealed that on a weekly basis older people spent more time cleaning their houses more than any other age groups. For those aged between 35 to 44, cleaning the house from Monday to Sunday took less than two hours.

Average weekly household expenditure on cleaning materials in the United Kingdom (UK) in 2018, by age of household reference person*

Average weekly household expenditure in GBP
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Release date

January 2019


United Kingdom

Survey time period


Number of respondents

5,410 households

Method of interview

CAPI interview, questionnaire

Supplementary notes

* The household reference person is defined in the source as the householder who:
Owns the household accommodation, or;
Is legally responsible for the rent of the accommodation, or;
Has the household accommodation as an emolument or perquisite, or;
Has the household accommodation by virtue of some relationship to the owner who is not a member of the household.
If there are joint householders the household reference person is the one with the higher income. If the income is the same, then the eldest householder is taken.

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Statistics on "Cleaning products in the United Kingdom (UK)"

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