Leading home care brands' household penetration rate in the UK 2017
Household penetration rate* of leading home care brands in the United Kingdom (UK) in 2017
This statistic presents the household penetration rate of leading home care brands in the United Kingdom (UK) in 2017. That year, Fairy was the home care brand with the highest penetration rate in the UK, with 68 percent of households buying the brand. Andrex and Comfort ranked in second and third place, with penetration rates of 48.5 percent and 43 percent, respectively.
Household penetration rate* of leading home care brands in the United Kingdom (UK) in 2017
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