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Leading home care brands' household penetration rate in the UK 2021

Published by
Dominique Petruzzi,
Jun 1, 2022
This statistic presents the household penetration rate of leading home care brands in the United Kingdom (UK) in 2021. That year, Fairy was the home care brand with the highest penetration rate in the UK, with 71.4 percent of households buying the brand. Comfort and Domestos ranked in second and third place, with penetration rates of 43.6 percent and 43 percent, respectively.

Household penetration rate of leading home care brands in the United Kingdom (UK) in 2021

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Release date

May 2022

Region

United Kingdom

Survey time period

2021

Supplementary notes

*Household penetration rate refers to the share of households buying a brand.
Date of release is date of consultation.

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