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Leading home care brands' household penetration rate in the UK 2017
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Leading home care brands' household penetration rate in the UK 2017
Household penetration rate* of leading home care brands in the United Kingdom (UK) in 2017
by Tugba Sabanoglu,
last edited
Jul 16, 2019
This statistic presents the household penetration rate of leading home care brands in the United Kingdom (UK) in 2017. That year, Fairy was the home care brand with the highest penetration rate in the UK, with 68 percent of households buying the brand. Andrex and Comfort ranked in second and third place, with penetration rates of 48.5 percent and 43 percent, respectively.
Household penetration rate* of leading home care brands in the United Kingdom (UK) in 2017
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by Tugba Sabanoglu,
last edited
Jul 16, 2019
This statistic presents the household penetration rate of leading home care brands in the United Kingdom (UK) in 2017. That year, Fairy was the home care brand with the highest penetration rate in the UK, with 68 percent of households buying the brand. Andrex and Comfort ranked in second and third place, with penetration rates of 48.5 percent and 43 percent, respectively.
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- Release date
- May 2018
- Region
- United Kingdom
- Survey time period
- 2017
- Supplementary notes
- * Household penetration rate refers to the share of households buying a brand.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- May 2018
More information
- Region
- United Kingdom
- Survey time period
- 2017
- Supplementary notes
- * Household penetration rate refers to the share of households buying a brand.
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Statistics on "Dishwashing detergents in the United Kingdom (UK)"
- Dishwashing detergent market overview
The most important statistics
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- Household penetration rate* of leading home care brands in the United Kingdom (UK) in 2017Leading home care brands' household penetration rate in the UK 2017
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- Percentage of households with a dishwasher in the United Kingdom (UK) in 2018, by gross income groupHouseholds with a dishwasher in the United Kingdom (UK) 2018, by income group
- Percentage of households with a dishwasher in the United Kingdom (UK) in 2018, by household compositionHouseholds with a dishwasher in the UK 2018, by household composition
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The most important statistics
- Number of people using washing up liquid and detergent in Great Britain from 2013 to 2018, by user type (in 1,000s)Washing up liquid usage in Great Britain 2013-2018, by user type
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- Number of people using dishwasher detergent in Great Britain from 2015 to 2018, by frequency of use (in 1,000s)Frequency of dishwasher detergent usage in Great Britain 2015-2018
- Number of people using dishwasher detergents in Great Britain from 2015 to 2018, by type (in 1,000s)Dishwasher detergents usage in Great Britain 2015-2018, by type
- Number of people using dishwasher detergents in Great Britain from 2015 to 2018, by variety (in 1,000s)Dishwasher detergents usage in Great Britain 2015-2018, by variety
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- Most chosen homecare brands in the United Kingdom (UK) 2017, by consumer reach points
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- Leading home care brands' household penetration rate in Greece 2017
- Leading home care brands' household penetration rate in Germany 2017
- Leading home care brands' household penetration rate in Ireland 2017
- Leading home care brands' household penetration rate in Portugal 2017
- Leading home care brands' household penetration rate in Russia 2017
- Leading home care brands' household penetration rate in Spain 2017
- Leading home care brands' household penetration rate in Poland 2017
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- Most chosen home care brands in the United States in 2017, by consumer reach points
- Most chosen home care brands in the Ireland 2017, by consumer reach points
- Household penetration rates of the leading home care brands in the United States 2017
- Most chosen home care brands in the Poland 2017, by consumer reach points
- Most chosen home care brands worldwide in 2017, by consumer reach points
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Statistics on "Dishwashing detergents in the United Kingdom (UK)"
- Market value of dishwashing products in the European Union from 2013 to 2018 (in million euros)
- Distribution of the household cleaning and hygiene product market value in the European Union in 2018, by product group
- Brands of dishwasher detergents ranked by number of users in Great Britain in 2018 (in 1,000s)
- Brands of washing up liquids and detergents ranked by number of users in Great Britain in 2018 (in 1,000s)
- Household penetration rate* of leading home care brands in the United Kingdom (UK) in 2017
- Supermarket brands of dishwasher detergents ranked by number of users in Great Britain from 2015 to 2017 (in 1,000)
- Number of people purchasing dishwashers in Great Britain in 2018, by expenditure (in 1,000s)
- Percentage of households with dishwashers in the United Kingdom (UK) from 1994 to 2018
- Percentage of households with a dishwasher in the United Kingdom (UK) in 2018, by gross income group
- Percentage of households with a dishwasher in the United Kingdom (UK) in 2018, by household composition
- Number of people using washing up liquid and detergent in Great Britain from 2013 to 2018, by user type (in 1,000s)
- Number of people using washing up liquid and detergent in Great Britain from 2015 to 2018, by frequency of use (in 1,000s)
- Number of people using dishwasher detergent in Great Britain from 2013 to 2018, by user type (in 1,000s)*
- Number of people using dishwasher detergent in Great Britain from 2015 to 2018, by frequency of use (in 1,000s)
- Number of people using dishwasher detergents in Great Britain from 2015 to 2018, by type (in 1,000s)
- Number of people using dishwasher detergents in Great Britain from 2015 to 2018, by variety (in 1,000s)
- Leading 20 home care brands ranked by consumer reach points* in the United Kingdom (UK) in 2017 (in millions)
- Leading 20 home care brands ranked by consumer reach points* in Spain in 2017 (in millions)
- Household penetration rate* of leading home care brands in Greece in 2017
- Household penetration rate* of leading home care brands in Germany in 2017
- Household penetration rate* of leading home care brands in Ireland in 2017
- Household penetration rate* of leading home care brands in Portugal in 2017
- Household penetration rate* of leading home care brands in Russia in 2017
- Household penetration rate* of leading home care brands in Spain in 2017
- Household penetration rate* of leading home care brands in Poland in 2017
- Leading 20 home care brands ranked by consumer reach points* in Germany in 2017 (in millions)
- Leading 20 home care brands ranked by consumer reach points* in Greece in 2017 (in millions)
- Leading 20 home care brands in the United States in 2017, by household reach (in million Consumer Reach Points)*
- Leading 20 home care brands ranked by consumer reach points* in Ireland in 2017 (in millions)
- Leading home care brands' household penetration rates in the United States in 2017*
- Leading 20 home care brands ranked by consumer reach points* in Poland in 2017 (in millions)
- Leading 20 home care brands worldwide in 2017, by household reach (in million Consumer Reach Points)*
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