This statistic presents the household penetration rate of leading home care brands in the United Kingdom (UK) in 2020. That year, Fairy was the home care brand with the highest penetration rate in the UK, with 73.3 percent of households buying the brand. Dettol and Flash ranked in second and third place, with penetration rates of 50 percent and 49.3 percent, respectively.
Household penetration rate of leading home care brands in the United Kingdom (UK) in 2020*
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Kantar Worldpanel. (June 7, 2021). Household penetration rate of leading home care brands in the United Kingdom (UK) in 2020* [Graph]. In Statista. Retrieved May 26, 2022, from https://www.statista.com/statistics/900239/home-care-brands-penetration-rate-united-kingdom-uk/
Kantar Worldpanel. "Household penetration rate of leading home care brands in the United Kingdom (UK) in 2020*." Chart. June 7, 2021. Statista. Accessed May 26, 2022. https://www.statista.com/statistics/900239/home-care-brands-penetration-rate-united-kingdom-uk/
Kantar Worldpanel. (2021). Household penetration rate of leading home care brands in the United Kingdom (UK) in 2020*. Statista. Statista Inc.. Accessed: May 26, 2022. https://www.statista.com/statistics/900239/home-care-brands-penetration-rate-united-kingdom-uk/
Kantar Worldpanel. "Household Penetration Rate of Leading Home Care Brands in The United Kingdom (Uk) in 2020*." Statista, Statista Inc., 7 Jun 2021, https://www.statista.com/statistics/900239/home-care-brands-penetration-rate-united-kingdom-uk/
Kantar Worldpanel, Household penetration rate of leading home care brands in the United Kingdom (UK) in 2020* Statista, https://www.statista.com/statistics/900239/home-care-brands-penetration-rate-united-kingdom-uk/ (last visited May 26, 2022)