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Leading home care brands' household penetration rate in the UK 2020

Published by Statista Research Department, Feb 2, 2022
This statistic presents the household penetration rate of leading home care brands in the United Kingdom (UK) in 2020. That year, Fairy was the home care brand with the highest penetration rate in the UK, with 73.3 percent of households buying the brand. Dettol and Flash ranked in second and third place, with penetration rates of 50 percent and 49.3 percent, respectively.

Household penetration rate of leading home care brands in the United Kingdom (UK) in 2020*

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Release date

June 2021

Region

United Kingdom

Survey time period

2020

Supplementary notes

*Household penetration rate refers to the share of households buying a brand.

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