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Brands of washing up liquids and detergents ranked by number of users in the United Kingdom (UK) in 2017 (in 1,000s)

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Leading washing up liquid brands in the United Kingdom (UK) 2017, by number of users This statistic shows a ranking of the most used brands of washing up liquids and detergents in the United Kingdom (UK) in 2017. In 2017, an estimated 20.2 million people used 'Fairy Liquid' brand of washing up liquids and detergents.
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EcoverFairy LiquidFairy NaturalsFairy Power SprayMorning FreshPalmolivePersilPersil Anti-BacterialSurcareAsdaMorrisonsSainsbury'sTescoOther hyper/supermarket brandsOthers
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EcoverFairy LiquidFairy NaturalsFairy Power SprayMorning FreshPalmolivePersilPersil Anti-BacterialSurcareAsdaMorrisonsSainsbury'sTescoOther hyper/supermarket brandsOthers
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This statistic shows a ranking of the most used brands of washing up liquids and detergents in the United Kingdom (UK) in 2017. In 2017, an estimated 20.2 million people used 'Fairy Liquid' brand of washing up liquids and detergents.
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Release date
May 2018
Region
United Kingdom (Great Britain)
Survey time period
January to December 2017
Number of respondents
24,845*
Age group
15 years and older
Method of interview
Computer-assisted web interviews (CAWI)
Supplementary notes
Figures estimated by the source on the basis of survey responses.
*Number of respondents: n (2017) = 24,845.
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