Share of individuals using the internet to find information about goods and services in Great Britain from 2007 to 2017

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Share of respondents
2008 59%
2009 59%
2010 58%
2012 67%
2013 66%

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Description Source More information
This statistic shows the penetration of using the internet to find information about goods and services among individuals in Great Britain from 2007 to 2017. In 2017, usage penetration was at 71 percent.
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Release date
August 2017
Great Britain
Survey time period
2007 to 2017
Number of respondents
Age group
16 years and older
Special properties
within the last 3 months
Method of interview
Face-to-face interview
Supplementary notes
* The source indicates: "The source of this information is the Opinions and Lifestyle Survey (OLS). The OLS is a multi-purpose survey developed by ONS for use by government departments, other public bodies, charities, academics and the media. It provides a fast, cost effective and reliable way of obtaining information on topics too brief to warrant their own survey."
** The Opinions and Lifestyle Survey is carried out by interviewing a nationally representative sample of households in Great Britain. About 1,800 households are sampled each month and estimates are subject to sampling variability, as are those from all sample surveys.

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