Share of individuals using the internet to find information about goods and services in Great Britain from 2007 to 2018

Researching goods and services online in Great Britain 2007-2018 This statistic shows the penetration of using the internet to find information about goods and services among individuals in Great Britain from 2007 to 2018. In 2018, usage penetration was at 77 percent.
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Share of respondents
200758%
2008 59%
2009 59%
2010 58%
201162%
2012 67%
2013 66%
201473%
201569%
201676%
201771%
201877%
Share of respondents
200758%
2008 59%
2009 59%
2010 58%
201162%
2012 67%
2013 66%
201473%
201569%
201676%
201771%
201877%
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Description Source More information
This statistic shows the penetration of using the internet to find information about goods and services among individuals in Great Britain from 2007 to 2018. In 2018, usage penetration was at 77 percent.
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Release date
August 2018
Region
United Kingdom (Great Britain)
Survey time period
2007 to 2018
Number of respondents
1,800**
Age group
16 years and older
Special properties
within the last 3 months
Method of interview
Face-to-face interview
Supplementary notes
* The source indicates: "The source of this information is the Opinions and Lifestyle Survey (OLS). The OLS is a multi-purpose survey developed by ONS for use by government departments, other public bodies, charities, academics and the media. It provides a fast, cost effective and reliable way of obtaining information on topics too brief to warrant their own survey."
** The Opinions and Lifestyle Survey is carried out by interviewing a nationally representative sample of households in Great Britain. About 1,800 households are sampled each month and estimates are subject to sampling variability, as are those from all sample surveys.

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