Mobile internet usage in Poland - Statistics & Facts

At the end of 2018, there was a total of 51.6 million active SIM cards in Poland, and the penetration of mobile telephony services amounted to over 134 percent. To connect to the network, 23 million internet users turned to personal computers, and 23.1 million people used mobile devices - mainly mobile phones, fewer used tablets (3.6 million). In 2018, the majority of individuals used mobile devices to access the internet outside the home and workplace.

Regarding smartphones, 95 percent of the mobile operating system market share was held by Android, and 2.5 percent by iOS. The most popular mobile browser was Google Chrome. In 2018, the popularity of mobile internet increased. It was the first year in which the percentage of people connecting to the network via mobile devices was higher than the rate of people using PCs for this purpose. The majority of mobile surfers used mobile phones or smartphones, while almost one in eight people connected to the internet via a tablet.

At the end of 2018, Poland had 15.8 million users of internet access services, including 7.7 million mobile internet subscribers. The number of users increased by over four percent compared to 2017. As in the previous year, the most significant number of customers chose services using dedicated 2G/3G/4G mobile access devices, such as modems, cards, or keys.

Data transmission in mobile networks has been the most dynamically developing service for several years. In Poland, 3098 petabytes (PB) of data were transmitted through mobile telephony in 2018, almost 47 percent more than in the previous year.

The value of the market for mobile internet access services reached approximately 1.7 billion zlotych, while the value of the entire internet access industry was 5.4 billion zlotych in 2018. The market share of operators in the mobile access sector did not change significantly compared to 2017. The leader was still Orange Polska, which held the third part of the market. Orange proved to be the best operator in two categories: average download and upload speeds. T-Mobile, on the other hand, managed best in terms of the lowest mobile ping value.

While generic products (navigation, apps) are still at the forefront of the most common online activities on smartphones, more than half of all smartphone users indicated email, social networking, or instant messaging. The significant increase in the percentage of people using online banking and video online is especially noteworthy.

In 2018, users of national mobile networks consumed a total of more than three billion GB of data, more than twice as much as in 2016. According to estimates of the National Institute of Telecommunications, the average monthly use of mobile internet data in Poland will increase nearly 25 times by 2025. According to the model by CISCO, it will reach 51.65 gigabytes per SIM.

The European Commission has obliged all EU member states to have a wide coverage of the 5G technology network by 2025. According to the Commission's guidelines, by 2020, the 5G network is to be available on a commercial basis for at least one large city in each member state. In Poland, Łódź will be the first city to operate in the 5G network.

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Mobile internet usage in Poland

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Mobile data and speed

User behavior

Mobile entertainment

Mobile commerce

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