Procter & Gamble global ad spend 2020-2021
In 2021, Procter & Gamble invested 8.1 billion U.S. dollars in advertising activities and was the largest advertiser worldwide, followed by Amazon and Unilever.
Procter & Gamble's advertising spending worldwide in 2020 and 2021 (in billion U.S. dollars)
Source
In cooperation with
Release date
July 2022
More information
Region
Worldwide
Survey time period
2020 and 2021
Supplementary notes
The source provides the following information about the methodology: The figures "(...) are based on net estimated offline paid media monitored data 2021 (across 50 countries) + digital paid media estimates (based on COMvergence proprietary methodology). Digital media investments handled in-house are not included in those figures."
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- Mexico: Procter & Gamble ad spend 2014-2017
- Procter & Gamble's ad spend in the UK 2018-2020
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Statistics
- Mexico: Procter & Gamble ad spend 2014-2017
- Procter & Gamble's ad spend in the UK 2018-2020
- Olay: ad spend in the U.S. 2011-2018
- Procter & Gamble: share of ad spending in sales 1987-2012
- Procter & Gamble magazine ad spend in Canada 2011-2014
- Febreze: ad spend in the U.S. 2011-2018
- Cover Girl: ad spend in the U.S. 2011-2016
- Procter & Gamble: ad spending 1987-2012
- Leading advertisers in Russian professional cosmetics market 2018, by SOS
- Charity direct mail advertising expenditure in the UK 2007-2016
- Charity press advertising expenditure in the UK 2007-2016
- Volkswagen: ad spend worldwide 2020-2021
- Charity internet/digital advertising expenditure in the UK 2007-2016
- TRP of gambling companies in Sweden 2018-2019
- TJX: ad spend in the U.S. 2012-2014
- Total net ad-spend in Romania 2014-2020
COMvergence. (July 15, 2022). Procter & Gamble's advertising spending worldwide in 2020 and 2021 (in billion U.S. dollars) [Graph]. In Statista. Retrieved June 06, 2023, from https://www.statista.com/statistics/286482/procter-and-gamble-advertising-spending/
COMvergence. "Procter & Gamble's advertising spending worldwide in 2020 and 2021 (in billion U.S. dollars)." Chart. July 15, 2022. Statista. Accessed June 06, 2023. https://www.statista.com/statistics/286482/procter-and-gamble-advertising-spending/
COMvergence. (2022). Procter & Gamble's advertising spending worldwide in 2020 and 2021 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: June 06, 2023. https://www.statista.com/statistics/286482/procter-and-gamble-advertising-spending/
COMvergence. "Procter & Gamble's Advertising Spending Worldwide in 2020 and 2021 (in Billion U.S. Dollars)." Statista, Statista Inc., 15 Jul 2022, https://www.statista.com/statistics/286482/procter-and-gamble-advertising-spending/
COMvergence, Procter & Gamble's advertising spending worldwide in 2020 and 2021 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/286482/procter-and-gamble-advertising-spending/ (last visited June 06, 2023)
Procter & Gamble's advertising spending worldwide in 2020 and 2021 (in billion U.S. dollars) [Graph], COMvergence, July 15, 2022. [Online]. Available: https://www.statista.com/statistics/286482/procter-and-gamble-advertising-spending/