In 2020, based on advertising expenditures, Procter & Gamble won the title of the largest advertiser worldwide, having invested eight billion in promotional activities that year. Unilever was the second on that list with an ad spend of 4.3 billion, while Reckitt closed the top ten with a spending of 2.1 billion dollars. Total global ad spend amounted to 586 billion U.S. dollars.
Leading advertisers worldwide in 2020, by ad spending
(in billion U.S. dollars)
The source provides the following information about the methodology: The figures "(...) are based on net estimated offline paid media monitored data 2020 (across 50 countries) + digital paid media estimates (based on COMvergence proprietary methodology). Digital media investments handled in-house are not included in those figures."
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COMvergence. (May 15, 2021). Leading advertisers worldwide in 2020, by ad spending (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 03, 2021, from https://www.statista.com/statistics/286448/largest-global-advertisers/
COMvergence. "Leading advertisers worldwide in 2020, by ad spending (in billion U.S. dollars)." Chart. May 15, 2021. Statista. Accessed December 03, 2021. https://www.statista.com/statistics/286448/largest-global-advertisers/
COMvergence. (2021). Leading advertisers worldwide in 2020, by ad spending (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 03, 2021. https://www.statista.com/statistics/286448/largest-global-advertisers/
COMvergence. "Leading Advertisers Worldwide in 2020, by Ad Spending (in Billion U.S. Dollars)." Statista, Statista Inc., 15 May 2021, https://www.statista.com/statistics/286448/largest-global-advertisers/
COMvergence, Leading advertisers worldwide in 2020, by ad spending (in billion U.S. dollars) Statista, https://www.statista.com/statistics/286448/largest-global-advertisers/ (last visited December 03, 2021)
