This graph shows the amount spent on advertising by largest advertisers worldwide in 2015. Volkswagen spent 5.9 billion dollars in the measured period. Procter and Gamble was the largest advertiser worldwide. The company is also the largest U.S. advertiser, having invested 4.3 billion U.S. dollars in advertising in the U.S. only. Its estimated global revenue amounted to 98 billion U.S. dollars in 2015 and it is expected to reach 115 billion by 2019.
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Largest global advertisers 2015
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Largest global advertisers in 2015, by ad spending (in billion U.S. dollars)
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This graph shows the amount spent on advertising by largest advertisers worldwide in 2015. Volkswagen spent 5.9 billion dollars in the measured period. Procter and Gamble was the largest advertiser worldwide. The company is also the largest U.S. advertiser, having invested 4.3 billion U.S. dollars in advertising in the U.S. only. Its estimated global revenue amounted to 98 billion U.S. dollars in 2015 and it is expected to reach 115 billion by 2019.
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This graph shows the amount spent on advertising by largest advertisers worldwide in 2015. Volkswagen spent 5.9 billion dollars in the measured period. Procter and Gamble was the largest advertiser worldwide. The company is also the largest U.S. advertiser, having invested 4.3 billion U.S. dollars in advertising in the U.S. only. Its estimated global revenue amounted to 98 billion U.S. dollars in 2015 and it is expected to reach 115 billion by 2019.
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- Release date
- December 2016
- Region
- Worldwide
- Survey time period
- 2015
- Supplementary notes
- * The source provides the following information: "Estimated spending on advertising plus other marketing costs for year ended June 2016."
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- Advertising worldwide
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CEO, MindShare Germany
Statistics on "Advertising worldwide"
- Overview
The most important statistics
- Global advertising spending from 2010 to 2018 (in billion U.S. dollars)Global advertising spending 2010-2018
- Growth of advertising spending worldwide from 2010 to 2020Growth of advertising spending worldwide 2010-2020
- Distribution of global advertising spending from 2015 to 2020, by regionGlobal advertising spending 2015-2020, by region
- Change in advertising revenue in 2015 and 2016, by regionAdvertising revenue growth 2015-2016
- Advertising spending in the world's largest ad markets in 2017 (in million U.S. dollars)Advertising spending in the world's largest ad markets 2017
- Advertising spending at the world's largest ad markets in 2020 (in million U.S. dollars)Advertising spending at the world's largest ad markets 2020
- Countries with highest advertising spending per person in 2016 (in U.S. dollars)Countries with highest ad spend per person in 2016
- Year-over-year change of advertising expenditure in selected countries from 2016 to 2018Ad spend growth 2016-2018, by country
- Print media
The most important statistics
- Newspaper advertising expenditure worldwide from 2014 to 2016 (in billion U.S. dollars)Global newspaper advertising expenditure 2014-2016
- Growth of newspaper advertising spending worldwide from 2010 to 2020Global newspaper ad spend growth 2010-2020
- Distribution of magazine publishing revenue worldwide in 2015 and 2020, by platformMagazine publishing worldwide 2015-2020, by platform
- Consumer magazine advertising expenditure worldwide from 2010 to 2020 (in billion U.S. dollars)Global magazine ad expenditure 2010-2020
- Global consumer magazines advertising revenue from 2008 to 2016 (in billion U.S. dollars)Global consumer magazines advertising revenue 2008-2016
- Magazine advertising expenditure worldwide from 2014 to 2016 (in billion U.S. dollars)Global magazine advertising expenditure 2014-2016
- Digital consumer magazine revenue worldwide from 2015 to 2020, by source (in billion U.S. dollars)Digital magazine revenue worldwide 2015-2020, by source
- Global directories advertising revenue in 2014 and 2019 (in billion U.S. dollars)Global directories advertising revenue 2014-2019
- Broadcast media
The most important statistics
- Global TV industry revenue in 2016, by source (in billion British pounds)Global TV industry revenue 2016, by source
- Global television advertising revenue from 2016 to 2020 (in billion U.S. dollars)Global television advertising revenue 2016-2020
- Compound annual growth rate of TV advertising spending worldwide between 2014 and 2020, by regionTV ad spend CAGR 2014-2020, by region
- Distribution of TV advertising spending worldwide in 2019, by segmentGlobal TV ad spend 2019, by segment
- Compound annual growth rate of global TV advertising spending between 2013 and 2018, by platformGrowth of the global TV advertising spending 2013-2018, by platform
- Distribution of global TV industry revenue in 2015, by source and regionGlobal TV revenue 2015, by source & region
- Coping mechanisms against ads on TV and video content worldwide in 2015 Coping mechanisms against ads in video content worldwide 2015
- Global radio revenue in 2016, by source (in billion British pounds)Global radio revenue 2016, by source
- Out of home
The most important statistics
- Global out-of-home advertising revenue in 2014 and 2019 (in billion U.S. dollars)Global out-of-home advertising revenue 2014-2019
- Out-of-home media revenue worldwide in 2016, by type (in billion U.S. dollars)OOH media revenue worldwide 2016, by type
- Compound annual growth rate of the fastest growing out-of-home advertising markets worldwide between 2013 and 2017Fastest growing out-of-home advertising markets between 2013 and 2017
- Compound annual growth rate of out-of-home advertising spending in select markets worldwide between 2014 and 2019Growth of out-of-home advertising in select countries 2014-2019
- Largest outdoor advertising companies worldwide in 2016, by revenue (in million U.S. dollars)Revenue of outdoor advertising companies 2016
- Share of digital in out-of-home advertising revenue in selected markets worldwide in 2019Share of digital in out-of-home advertising revenue in selected markets 2019
- Digital out-of-home (DOOH) advertising spending worldwide in 2016 and 2023 (in billion U.S. dollars)Global DOOH ad spend 2016-2023
- Digital
The most important statistics
- Digital advertising spending worldwide from 2015 to 2020 (in billion U.S. dollars) Digital advertising spending worldwide 2015-2020
- Internet advertising spending worldwide from 2010 to 2020, by type (in million U.S. dollars)Global internet advertising spending 2010-2020, by type
- Selected online companies ranked by total digital advertising revenue from 2012 to 2016 (in billion U.S. dollars)Digital advertising revenue of leading online companies 2012-2016
- Per capita digital advertising spending worldwide in 2016, by region (in U.S. dollars)Per capita digital ad spend 2016, by region
- Digital advertising revenue in selected countries worldwide in 2016 (in billion U.S. dollars)Digital Market Outlook: digital advertising revenue in selected countries 2016
- Net digital ad revenues of Google as percentage of total digital advertising revenues worldwide from 2016 to 2019Google's market share of global digital ad revenues 2016-2019
- Digital advertising spending in Western Europe from 2015 to 2020 (in billion U.S. dollars) Western Europe: digital ad spend 2015-2020
- Digital advertising spending in the Middle East and Africa from 2015 to 2020 (in billion U.S. dollars) Digital ad spend in the Middle East and Africa 2015-2020
- Mobile
The most important statistics
- Mobile internet advertising spending worldwide from 2015 to 2020 (in billion U.S. dollars) Mobile ad spend worldwide 2015-2020
- Change in mobile video advertising spending in 4th quarter 2016, by regionMobile video ad spend growth 2016, by region
- Mobile in-app advertising spending worldwide from 2013 to 2016 (in billion U.S. dollars)Mobile in-app advertising spending worldwide 2013-2016
- Distribution of mobile advertising revenue worldwide from 2013 to 2018, by countryGlobal mobile advertising revenue 2013-2018, by country
- Distribution of worldwide mobile application revenues in 2017, by channelShare of worldwide mobile app revenues 2017, by channel
- Distribution of global mobile display advertising revenue in 2015, by ad selling companyGlobal mobile display ad revenue 2015, by company
- Distribution of mobile advertising spending worldwide in 3rd quarter 2017, by operating systemMobile ad spend in Q3 2017, by OS
- Most effective monetization methods for mobile apps according to mobile publishers worldwide as of March 2017Leading mobile app monetization methods worldwide 2017
- Other media & ad types
The most important statistics
- Global cinema advertising revenue from 2015 to 2019 (in billion U.S. dollars)Global cinema advertising revenue from 2015-2019
- Video games advertising spending worldwide from 2010 to 2020 (in billion U.S. dollars)Global video games ad spend 2010-2020
- Types of in-game ads used by game developers worldwide as of October 2015Most used types of in-game ads by developers worldwide 2015
- Types of combination in-game ads used by game developers worldwide as of October 2015Most used combinations of in-game ads by developers worldwide 2015
- Product placement spending worldwide and in select countries in 2012, 2014 and 2019 (in million U.S. dollars)Global product placement spending 2012-2019
- Share of advertising-supported video-on-demand (AVoD) plays on various devices worldwide in 4th quarter 2016, by regionShare of AVoD plays worldwide in 2016, by device
- Agencies
The most important statistics
- The most creative advertising agencies in the world in 2015, according to Directory's Big Won Creative IndexThe most creative advertising agencies in the world in 2015
- Most creative agency networks by number of points in the 2017 Gunn ReportGunn Report: most creative agency networks in 2017
- Leading PR agencies worldwide in 2016, by fee income (in million U.S. dollars)Leading PR agencies worldwide 2016
- Leading digital agency networks worldwide in 2016, by revenue (in million U.S. dollars)Leading digital agency networks worldwide 2016
- Global revenue of the Publicis Groupe from 2008 to 2017 (in billion Euros)Revenue of the Publicis Groupe 2008-2017
- Interpublic Group's revenue from 2006 to 2017 (in billion U.S. dollars)Interpublic Group's revenue 2006-2017
- Omnicom Group's revenue from 2006 to 2017 (in billion U.S. dollars)Omnicom Group's revenue 2006-2017
- Revenue generated by WPP from 2006 to 2016 (in billion British pounds)WPP: annual revenue 2006-2016
- Cannes Lions
The most important statistics
- Revenue generated by the Cannes Lions festival from 2014 to 2016 (in million British pounds)Cannes Lions festival revenue 2014-2016
- Number of entries at Cannes Lions in 2015 and 2016, by categoryCannes Lions: numbers of entries 2015-2016, by category
- Cannes Lions International Festival of Creativity entry fee revenue in 2013 and 2014 (in million U.S. dollars)Cannes Lions International Festival of Creativity: entry fee revenue 2013-2014
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Statistics
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- Ranking of TV advertisers in Sweden 2016, by ad spending
- Canada: largest advertisers in 2013
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Studies
- Digital advertising in Europe
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- Advertising in Germany
- Advertising in the Netherlands
- Advertising in Italy
- BRICS advertising
- Out-of-home advertising
- Advertising industry in Spain
- Advertising in the Nordics
- Native advertising in the United Kingdom (UK)
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Statistics on the topic
Free statistics
- Growth of advertising spending worldwide from 2010 to 2020
- Year-over-year change of advertising expenditure in selected countries from 2016 to 2018
- Consumer trust in advertising worldwide from 2007 to 2015, by ad format
- Advertising spending in the Middle East and Africa from 2015 to 2020 (in billion U.S. dollars)
- Distribution of TV advertising spending worldwide in 2019, by segment
- Coping mechanisms against ads on TV and video content worldwide in 2015
- Compound annual growth rate of the fastest growing out-of-home advertising markets worldwide between 2013 and 2017
- Selected online companies ranked by total digital advertising revenue from 2012 to 2016 (in billion U.S. dollars)
- Net digital ad revenues of Google as percentage of total digital advertising revenues worldwide from 2016 to 2019
- Distribution of worldwide mobile application revenues in 2017, by channel
- Interpublic Group's revenue from 2006 to 2017 (in billion U.S. dollars)
- Omnicom Group's revenue from 2006 to 2017 (in billion U.S. dollars)
- Number of entries at Cannes Lions in 2015 and 2016, by category
- Government of Canada advertising spending in Canada in 2012 and 2013 (in million Canadian dollars)
Premium Statistics
- Global advertising spending from 2010 to 2018 (in billion U.S. dollars)
- Distribution of global advertising spending from 2015 to 2020, by region
- Change in advertising revenue in 2015 and 2016, by region
- Advertising spending in the world's largest ad markets in 2017 (in million U.S. dollars)
- Advertising spending at the world's largest ad markets in 2020 (in million U.S. dollars)
- Countries with highest advertising spending per person in 2016 (in U.S. dollars)
- Largest global advertisers in 2015, by ad spending (in billion U.S. dollars)
- Newspaper advertising expenditure worldwide from 2014 to 2016 (in billion U.S. dollars)
- Growth of newspaper advertising spending worldwide from 2010 to 2020
- Distribution of magazine publishing revenue worldwide in 2015 and 2020, by platform
- Consumer magazine advertising expenditure worldwide from 2010 to 2020 (in billion U.S. dollars)
- Global consumer magazines advertising revenue from 2008 to 2016 (in billion U.S. dollars)
- Magazine advertising expenditure worldwide from 2014 to 2016 (in billion U.S. dollars)
- Digital consumer magazine revenue worldwide from 2015 to 2020, by source (in billion U.S. dollars)
- Global directories advertising revenue in 2014 and 2019 (in billion U.S. dollars)
- Global TV industry revenue in 2016, by source (in billion British pounds)
- Global television advertising revenue from 2016 to 2020 (in billion U.S. dollars)
- Compound annual growth rate of TV advertising spending worldwide between 2014 and 2020, by region
- Compound annual growth rate of global TV advertising spending between 2013 and 2018, by platform
- Distribution of global TV industry revenue in 2015, by source and region
- Global radio revenue in 2016, by source (in billion British pounds)
- Radio advertising expenditure worldwide from 2015 to 2017 (in billion U.S. dollars)
- Audio advertising expenditure worldwide from 2010 to 2020 (in billion U.S. dollars)
- Global out-of-home advertising revenue in 2014 and 2019 (in billion U.S. dollars)
- Out-of-home media revenue worldwide in 2016, by type (in billion U.S. dollars)
- Compound annual growth rate of out-of-home advertising spending in select markets worldwide between 2014 and 2019
- Largest outdoor advertising companies worldwide in 2016, by revenue (in million U.S. dollars)
- Share of digital in out-of-home advertising revenue in selected markets worldwide in 2019
- Digital out-of-home (DOOH) advertising spending worldwide in 2016 and 2023 (in billion U.S. dollars)
- Digital advertising spending worldwide from 2015 to 2020 (in billion U.S. dollars)
- Internet advertising spending worldwide from 2010 to 2020, by type (in million U.S. dollars)
- Per capita digital advertising spending worldwide in 2016, by region (in U.S. dollars)
- Digital advertising revenue in selected countries worldwide in 2016 (in billion U.S. dollars)
- Digital advertising spending in Western Europe from 2015 to 2020 (in billion U.S. dollars)
- Digital advertising spending in the Middle East and Africa from 2015 to 2020 (in billion U.S. dollars)
- Estimated cost of digital ad fraud worldwide in 2018 and 2022 (in billion U.S. dollars)
- Mobile internet advertising spending worldwide from 2015 to 2020 (in billion U.S. dollars)
- Change in mobile video advertising spending in 4th quarter 2016, by region
- Mobile in-app advertising spending worldwide from 2013 to 2016 (in billion U.S. dollars)
- Distribution of mobile advertising revenue worldwide from 2013 to 2018, by country
- Distribution of global mobile display advertising revenue in 2015, by ad selling company
- Distribution of mobile advertising spending worldwide in 3rd quarter 2017, by operating system
- Most effective monetization methods for mobile apps according to mobile publishers worldwide as of March 2017
- Global cinema advertising revenue from 2015 to 2019 (in billion U.S. dollars)
- Video games advertising spending worldwide from 2010 to 2020 (in billion U.S. dollars)
- Types of in-game ads used by game developers worldwide as of October 2015
- Types of combination in-game ads used by game developers worldwide as of October 2015
- Product placement spending worldwide and in select countries in 2012, 2014 and 2019 (in million U.S. dollars)
- Share of advertising-supported video-on-demand (AVoD) plays on various devices worldwide in 4th quarter 2016, by region
- The most creative advertising agencies in the world in 2015, according to Directory's Big Won Creative Index
- Most creative agency networks by number of points in the 2017 Gunn Report
- Leading PR agencies worldwide in 2016, by fee income (in million U.S. dollars)
- Leading digital agency networks worldwide in 2016, by revenue (in million U.S. dollars)
- Global revenue of the Publicis Groupe from 2008 to 2017 (in billion Euros)
- Revenue generated by WPP from 2006 to 2016 (in billion British pounds)
- Revenue generated by the Cannes Lions festival from 2014 to 2016 (in million British pounds)
- Cannes Lions International Festival of Creativity entry fee revenue in 2013 and 2014 (in million U.S. dollars)
- Leading advertisers ranked by advertising expenditure in Germany from January to November 2017 (in million euros)
- Value of gross media advertising expenditure of personal care companies in the Netherlands in 2015, by company (in euros)
- Ranking of TV advertisers in Sweden in 2016, by ad spending (in 1,000 SEK)
- Leading advertisers in Canada in 2013, by advertising spending (in million Canadian dollars)
- Advertisers ranked by advertising expenditure in Sweden in 2016 (in million SEK)
- Holding companies with the highest TV ad spend in the United Kingdom (UK) in 2013 (in million GBP)
- Advertisers ranked by advertising expenditure in Belgium in 2016 (in million euros)
- Advertisers ranked by advertising expenditure in Finland in 2014 (in million euros)
- Advertisers ranked by advertising expenditure in Portugal in 2016 (in million euros)
- Advertisers ranked by advertising expenditure in Poland in 2016 (in million Polish złoty)
- Ranking of streaming media advertisers in Sweden in 2016, by ad spending (in 1,000 SEK)
- Consumer goods advertisers ranked by spending in the United Kingdom (UK) in 2013 (in million GBP)
- Advertisers ranked by expenditure in the United Kingdom (UK) in 2013 (in million GBP)
- Annual gross television expenditure of advertisers in the Netherlands in 2017 (in million euros)
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- Cinema advertising expenditure in Sweden from 2008 to 2013, with a forecast to 2015 (in million U.S. dollars)
- Net profit of the internet media in China in 2016, by company (in billion yuan)
- Ranking of advertisers located in Germany in 2016
- Advertising spending in the plastics materials, synthetic resins, and nonvulcanizable elastomers industry in the United States from 2010 to 2016 (in million U.S. dollars)
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