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Largest global advertisers 2017
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Largest global advertisers 2017
Largest global advertisers in 2017, by ad spending (in billion U.S. dollars)
This graph shows the amount spent on advertising by largest advertisers worldwide in 2018. Nestle spent 7.2 billion dollars in the measured period. Samsung Electronics was the largest advertiser worldwide, having surpassed Procter & Gamble for the first time in history.
Largest global advertisers in 2017, by ad spending (in billion U.S. dollars)
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This graph shows the amount spent on advertising by largest advertisers worldwide in 2018. Nestle spent 7.2 billion dollars in the measured period. Samsung Electronics was the largest advertiser worldwide, having surpassed Procter & Gamble for the first time in history.
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- Release date
- December 2018
- Region
- Worldwide
- Survey time period
- 2017
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- Show publisher information
- Release date
- December 2018
More information
- Region
- Worldwide
- Survey time period
- 2017
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- Leading general merchandise categories in the United States in 2016, based on sales (in million U.S. dollars)
- Market share of the leading battery brands in the United States in 2016
- Online market share held by the largest household battery brands in 2016
- Battery dollar sales in U.S. supermarkets in 2014 and 2015 (in million U.S. dollars)
- Battery unit sales in U.S. supermarkets in 2014 and 2015 (in million units)
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- Sales of the leading alkaline battery brands in the United States in 2016 (in million U.S. dollars)
- Sales growth of the leading alkaline battery brands in the United States in 2016
- Sales of the leading alkaline battery vendors in the United States in 2016 (in million U.S. dollars)
- Sales growth of the leading alkaline battery vendors in the United States in 2016 (change to prior sales year)
- Largest global advertisers in 2017, by ad spending (in billion U.S. dollars)
- Largest advertisers in the United States in 2017 (in billion U.S. dollars)
- Procter & Gamble's advertising spending in the United States from 2009 to 2017 (in billion U.S. dollars)
- Procter & Gamble's advertising spending on Duracell in the United States from 2011 to 2015 (in million U.S. dollars)
- Annual net sales of batteries by Energizer Holding Inc. worldwide from 2015 to 2018 (in million U.S. dollars)
- Panasonic's net sales from FY 2009 to FY 2018 (in billion U.S. dollars)
- Spectrum Brands' net sales worldwide from 2015 to 2018 (in million U.S. dollars)
- Spectrum Brands' net sales share worldwide in 2018, by business segment
- Advertising spending of leading advertisers in the United States in 2018 (in million U.S. dollars)
- Ranking of radio advertisers in Sweden in 2016, by ad spending (in 1,000 SEK)
- Ranking of internet advertisers in Sweden in 2016, by ad spending (in 1,000 SEK)
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- Advertisers ranked by advertising expenditure in Denmark in 2017 (in million DKK)
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- Leading advertisers in Australia in 2017, by out-of-home advertising spending (in million Australian dollars)
- Telecommunications industry advertisers ranked by expenditure in the United Kingdom (UK) in 2013 (in million GBP)
- Hyundai Motor Company's advertising spending in Canada in 2012 and 2013 (in million Canadian dollars)
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- Symantec's operating income from 2007 to 2018 (in million U.S. dollars)
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