This graph shows the amount spent on advertising by largest advertisers worldwide in 2015. Volkswagen spent 5.9 billion dollars in the measured period. Procter and Gamble was the largest advertiser worldwide. The company is also the largest U.S. advertiser, having invested 4.3 billion U.S. dollars in advertising in the U.S. only. Its estimated global revenue amounted to 98 billion U.S. dollars in 2015 and it is expected to reach 115 billion by 2019.
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Largest global advertisers 2015
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Largest global advertisers in 2015, by ad spending (in billion U.S. dollars)
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This graph shows the amount spent on advertising by largest advertisers worldwide in 2015. Volkswagen spent 5.9 billion dollars in the measured period. Procter and Gamble was the largest advertiser worldwide. The company is also the largest U.S. advertiser, having invested 4.3 billion U.S. dollars in advertising in the U.S. only. Its estimated global revenue amounted to 98 billion U.S. dollars in 2015 and it is expected to reach 115 billion by 2019.
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This graph shows the amount spent on advertising by largest advertisers worldwide in 2015. Volkswagen spent 5.9 billion dollars in the measured period. Procter and Gamble was the largest advertiser worldwide. The company is also the largest U.S. advertiser, having invested 4.3 billion U.S. dollars in advertising in the U.S. only. Its estimated global revenue amounted to 98 billion U.S. dollars in 2015 and it is expected to reach 115 billion by 2019.
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- Release date
- December 2016
- Region
- Worldwide
- Survey time period
- 2015
- Supplementary notes
- * The source provides the following information: "Estimated spending on advertising plus other marketing costs for year ended June 2016."
More information
- Region
- Worldwide
- Survey time period
- 2015
- Supplementary notes
- * The source provides the following information: "Estimated spending on advertising plus other marketing costs for year ended June 2016."
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+PepsiCo: ad spend worldwide 2013-2017
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+Leading U.S. CSD companies 2017, based on volume share
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Liquid refreshment beverage (LRB) brands: Pepsi
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Statistics on "Liquid refreshment beverage (LRB) brands: Pepsi"
- Global overview
The most important statistics
- Most valuable brands worldwide in 2018, by brand value (in billion U.S. dollars)Most valuable brands worldwide 2018
- Leading 50 FMCG companies worldwide in 2017, based on net sales (in million U.S. dollars)*Global net sales of the leading 50 FMCG companies 2017
- Product brands with the most Facebook fans as of April 2018 (in millions)Most popular product brands on Facebook 2018
- Beverage brands with the greatest share of social media mentions worldwide as of April 2015Distribution of beverage brands social media buzz 2015
- Leading most valuable soft drink brands worldwide in 2018, based on brand value (in million U.S. dollars)Brand value of the most valuable soft drink brands worldwide 2018
- U.S. overview
The most important statistics
- Leading beverage brands in the United States in 2015, based on consumer reach (in million Consumer Reach Points (CRP))U.S. leading beverage brands 2015, based on CRP
- Leading liquid refreshment beverage (LRB) companies in the United States in 2017, based on volume shareLeading LRB companies in the U.S. 2017, based on volume share
- Leading liquid refreshment beverage (LRB) brands in the United States in 2017, based on volume shareLeading U.S. LRB brands 2017, based on volume share
- Leading carbonated soft drink (CSD) companies in the United States in 2017, based on volume shareLeading U.S. CSD companies 2017, based on volume share
- Market share of leading carbonated soft drink (CSD) companies in the United States from 2004 to 2017*Market share of leading CSD companies in the U.S. 2004-2017
- Leading carbonated soft drink (CSD) brands in the United States in 2017, based on volume shareVolume share of the leading CSD brands in the U.S. 2017
- Most popular soda brands for summer road trippers in the United States as of May 2014Most popular soda brands for summer road trippers in the U.S. as of May 2014
- Market share of the Pepsi-Cola brand in the United States from 2004 to 2017Market share of the Pepsi-Cola brand in the U.S. 2004-2017
- Advertising expenditure
The most important statistics
- Largest global advertisers in 2015, by ad spending (in billion U.S. dollars)Largest global advertisers 2015
- Advertising spending of largest Super Bowl advertisers in 2018 (in million U.S. dollars)Largest Super Bowl advertisers 2018
- Advertising spending of selected beverage brands in the in the United States in 2017 (in million U.S. dollars)Ad spend of selected beverage brands in the U.S. 2017
- PepsiCo's advertising expenses worldwide from 2013 to 2017 (in billion U.S. dollars)PepsiCo: ad spend worldwide 2013-2017
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Statistics on the topic
Free statistics
- Most valuable brands worldwide in 2018, by brand value (in billion U.S. dollars)
- Product brands with the most Facebook fans as of April 2018 (in millions)
- Beverage brands with the greatest share of social media mentions worldwide as of April 2015
- Most popular soda brands for summer road trippers in the United States as of May 2014
Premium Statistics
- Leading 50 FMCG companies worldwide in 2017, based on net sales (in million U.S. dollars)*
- Leading most valuable soft drink brands worldwide in 2018, based on brand value (in million U.S. dollars)
- Leading beverage brands in the United States in 2015, based on consumer reach (in million Consumer Reach Points (CRP))
- Leading liquid refreshment beverage (LRB) companies in the United States in 2017, based on volume share
- Leading liquid refreshment beverage (LRB) brands in the United States in 2017, based on volume share
- Leading carbonated soft drink (CSD) companies in the United States in 2017, based on volume share
- Market share of leading carbonated soft drink (CSD) companies in the United States from 2004 to 2017*
- Leading carbonated soft drink (CSD) brands in the United States in 2017, based on volume share
- Market share of the Pepsi-Cola brand in the United States from 2004 to 2017
- Market share of the Diet Pepsi brand in the United States from 2004 to 2017
- Largest global advertisers in 2015, by ad spending (in billion U.S. dollars)
- Advertising spending of largest Super Bowl advertisers in 2018 (in million U.S. dollars)
- Advertising spending of selected beverage brands in the in the United States in 2017 (in million U.S. dollars)
- PepsiCo's advertising expenses worldwide from 2013 to 2017 (in billion U.S. dollars)
- Advertisers ranked by advertising expenditure in Denmark in 2017 (in million DKK)
- Leading advertisers ranked by advertising expenditure in Germany from January to December 2018 (in million euros)
- Value of gross media advertising expenditure of personal care companies in the Netherlands in 2015, by company (in euros)
- Holding companies with the highest TV ad spend in the United Kingdom (UK) in 2013 (in million GBP)
- Ranking of TV advertisers in Sweden in 2016, by ad spending (in 1,000 SEK)
- Advertisers ranked by advertising expenditure in Sweden in 2016 (in million SEK)
- Ranking of streaming media advertisers in Sweden in 2016, by ad spending (in 1,000 SEK)
- Advertisers ranked by advertising expenditure in Finland in 2016 (in million euros)
- Advertisers ranked by expenditure in the United Kingdom (UK) in 2013 (in million GBP)
- Advertisers ranked by advertising expenditure in Russia in 2017 (in million Russian ruble)
- Advertisers ranked by advertising expenditure in Belgium in 2016 (in million euros)
- Consumer goods advertisers ranked by spending in the United Kingdom (UK) in 2013 (in million GBP)
- Advertisers ranked by advertising expenditure in Portugal in 2017 (in million euros)
- Advertisers ranked by advertising expenditure in Poland in 2017 (in million Polish złoty)
- Rogers Communications Incorporate advertising spending in Canada in 2012 and 2013 (in million Canadian dollars)
- Growth in advertising spending in the United Kingdom (UK) in 2016 on 2015, by medium*
- Advertising market composition in Italy in 2017, by source
- Size of product placement (PPL) advertising market in South Korea in 2015, by media (in billion South Korean won)
- Advertising expenditure in Ireland from 2008 to 2015, by medium (in million euro)
- Ranking of companies in the advertising and market research industry in Denmark as of October 2017, by net profit (in million DKK)
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