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Largest global advertisers 2015

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Largest global advertisers in 2015, by ad spending (in billion U.S. dollars)

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This graph shows the amount spent on advertising by largest advertisers worldwide in 2015. Volkswagen spent 5.9 billion dollars in the measured period. Procter and Gamble was the largest advertiser worldwide. The company is also the largest U.S. advertiser, having invested 4.3 billion U.S. dollars in advertising in the U.S. only. Its estimated global revenue amounted to 98 billion U.S. dollars in 2015 and it is expected to reach 115 billion by 2019.

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Digital advertising spending worldwide 2015-2020

Digital advertising spending worldwide 2015-2020

Mobile ad spend worldwide 2015-2020

Mobile ad spend worldwide 2015-2020

Advertising expenditure in the world's largest ad markets 2016

Advertising expenditure in the world's largest ad markets 2016

Google's market share of global digital ad revenues 2016-2019

Google's market share of global digital ad revenues 2016-2019

Countries with highest ad spend per person in 2016

Countries with highest ad spend per person in 2016

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Statistics on "Advertising worldwide"

Overview

The most important statistics

Global advertising spending from 2010 to 2017 (in billion U.S. dollars)Global advertising spending 2010-2017
Growth of advertising spending worldwide from 2013 to 2019Growth of advertising spending worldwide 2013-2019
Distribution of global advertising spending from 2015 to 2020, by regionGlobal advertising spending 2015-2020, by region
Change in advertising revenue in 2015 and 2016, by regionAdvertising revenue growth 2015-2016
Advertising expenditure in the world's largest ad markets in 2016 (in billion U.S. dollars)Advertising expenditure in the world's largest ad markets 2016
Advertising expenditure at the world's largest ad markets in 2019 (in billion U.S. dollars)Advertising expenditure at the world's largest ad markets 2019
Countries with highest advertising spending per person in 2016 (in U.S. dollars)Countries with highest ad spend per person in 2016
Year-over-year change of advertising expenditure in selected countries in 2016 and 2017Ad spend growth 2016-2017, by country

Print media

The most important statistics

Newspaper advertising expenditure worldwide from 2014 to 2016 (in billion U.S. dollars)Global newspaper advertising expenditure 2014-2016
Change in newspaper advertising revenue worldwide in 2014, by regionGlobal newspaper ad revenue growth 2014, by region
Change in newspaper advertising revenue worldwide between 2010 and 2014, by regionGlobal newspaper ad revenue growth 2010-2014, by region
Distribution of magazine publishing revenue worldwide in 2015 and 2020, by platformMagazine publishing worldwide 2015-2020, by platform
Consumer magazine advertising expenditure worldwide from 2009 to 2019 (in billion U.S. dollars)Global magazine ad expenditure 2009-2019
Global consumer magazines advertising revenue from 2008 to 2016 (in billion U.S. dollars)Global consumer magazines advertising revenue 2008-2016
Magazine advertising expenditure worldwide from 2014 to 2016 (in billion U.S. dollars)Global magazine advertising expenditure 2014-2016
Digital consumer magazine revenue worldwide from 2015 to 2020, by source (in billion U.S. dollars)Digital magazine revenue worldwide 2015-2020, by source

Broadcast media

The most important statistics

Global TV industry revenue in 2015, by source (in billion British pounds)Global TV industry revenue 2015, by source
Global television advertising revenue from 2016 to 2020 (in billion U.S. dollars)Global television advertising revenue 2016-2020
Compound annual growth rate of TV advertising spending worldwide between 2014 and 2020, by regionTV ad spend CAGR 2014-2020, by region
Distribution of TV advertising spending worldwide in 2019, by segmentGlobal TV ad spend 2019, by segment
Compound annual growth rate of global TV advertising spending between 2013 and 2018, by platformGrowth of the global TV advertising spending 2013-2018, by platform
Distribution of global TV industry revenue in 2015, by source and regionGlobal TV revenue 2015, by source & region
Coping mechanisms against ads on TV and video content worldwide in 2015 Coping mechanisms against ads in video content worldwide 2015
Global radio revenue in 2015, by source (in billion British pounds)Global radio revenue 2015, by source

Out of home

The most important statistics

Global out-of-home advertising revenue in 2014 and 2019 (in billion U.S. dollars)Global out-of-home advertising revenue 2014-2019
Compound annual growth rate of the fastest growing out-of-home advertising markets worldwide between 2013 and 2017Fastest growing out-of-home advertising markets between 2013 and 2017
Compound annual growth rate of out-of-home advertising spending in select markets worldwide between 2014 and 2019Growth of out-of-home advertising in select countries 2014-2019
Largest outdoor advertising companies worldwide in 2016, by revenue (in million U.S. dollars)Revenue of outdoor advertising companies 2016
Share of digital in out-of-home adverting revenue in selected markets worldwide in 2019Share of digital in out-of-home adverting revenue in selected markets 2019
Digital out-of-home (DOOH) advertising spending worldwide in 2014 and 2019 (in billion U.S. dollars)Global DOOH ad spend 2014-2019

Digital

The most important statistics

Digital advertising spending worldwide from 2015 to 2020 (in billion U.S. dollars) Digital advertising spending worldwide 2015-2020
Internet advertising expenditure worldwide from 2013 to 2019, by type (in billion U.S. dollars)Global internet advertising expenditure 2013-2019, by type
Selected online companies ranked by total digital advertising revenue from 2012 to 2016 (in billion U.S. dollars)Digital advertising revenue of leading online companies 2012-2016
Per capita digital advertising spending worldwide in 2016, by region (in U.S. dollars)Per capita digital ad spend 2016, by region
Digital advertising revenue in selected countries worldwide in 2016 (in billion U.S. dollars)Digital Market Outlook: digital advertising revenue in selected countries 2016
Net digital ad revenues of Google as percentage of total digital advertising revenues worldwide from 2016 to 2019Google's market share of global digital ad revenues 2016-2019
Digital advertising spending in Western Europe from 2015 to 2020 (in billion U.S. dollars) Western Europe: digital ad spend 2015-2020
Digital advertising spending in the Middle East and Africa from 2015 to 2020 (in billion U.S. dollars) Digital ad spend in the Middle East and Africa 2015-2020

Mobile

The most important statistics

Mobile internet advertising spending worldwide from 2015 to 2020 (in billion U.S. dollars) Mobile ad spend worldwide 2015-2020
Global mobile advertising expenditure from 2013 to 2015, by region (in million euro)Global mobile advertising expenditure 2013-2015, by region
Global mobile advertising expenditure from 2012 to 2014, by category (in billion U.S. dollars)Global mobile advertising expenditure 2012-2014, by category
Mobile in-app advertising spending worldwide from 2013 to 2016 (in billion U.S. dollars)Mobile in-app advertising spending worldwide 2013-2016
Mobile app revenue composition in selected key markets in 2014, by countryMobile apps: revenue composition 2014, by country
Distribution of mobile advertising revenue worldwide from 2013 to 2018, by countryGlobal mobile advertising revenue 2013-2018, by country

Other media & ad types

The most important statistics

Global cinema advertising revenue from 2015 to 2019 (in billion U.S. dollars)Global cinema advertising revenue from 2015-2019
Video games advertising revenue worldwide from 2009 to 2019 (in billion U.S. dollars)Global video games ad revenue 2009-2019
Types of in-game ads used by game developers worldwide as of October 2015Most used types of in-game ads by developers worldwide 2015
Types of combination in-game ads used by game developers worldwide as of October 2015Most used combinations of in-game ads by developers worldwide 2015
Product placement spending worldwide and in select countries in 2012, 2014 and 2019 (in million U.S. dollars)Global product placement spending 2012-2019

Agencies

The most important statistics

The most creative advertising agencies in the world in 2015, according to Directory's Big Won Creative IndexThe most creative advertising agencies in the world in 2015
Most creative agency networks by number of points in the 2016 Gunn ReportGunn Report: most creative agency networks in 2016
Leading PR agencies worldwide in 2016, by fee income (in million U.S. dollars)Leading PR agencies worldwide 2016
Leading digital agency networks worldwide in 2016, by revenue (in million U.S. dollars)Leading digital agency networks worldwide 2016
Global revenue of the Publicis Groupe from 2008 to 2016Revenue of the Publicis Groupe 2008-2016
Interpublic Group's revenue from 2006 to 2016 (in billion U.S. dollars)Interpublic Group's revenue 2006-2016
Omnicom Group's revenue from 2006 to 2016 (in billion U.S. dollars)Omnicom Group's revenue 2006-2016
Revenue generated by WPP from 2006 to 2016 (in billion British pounds)WPP: annual revenue 2006-2016

Cannes Lions

The most important statistics

Revenue generated by the Cannes Lions festival from 2014 to 2016 (in million British pounds)Cannes Lions festival revenue 2014-2016
Number of entries at Cannes Lions in 2015 and 2016, by categoryCannes Lions: numbers of entries 2015-2016, by category
Cannes Lions International Festival of Creativity entry fee revenue in 2013 and 2014 (in million U.S. dollars)Cannes Lions International Festival of Creativity: entry fee revenue 2013-2014

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