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Largest global advertisers 2021

Published by Julia Faria, Jan 6, 2023
In 2021, Procter & Gamble won the title of the largest advertiser worldwide, having invested 8.1 billion in promotional activities that year. Amazon was the second on that list with an ad spend of 4.8 billion, while Unilever closed the top three with a spending of 4.7 billion dollars. Total global ad spend amounted to 722.84 billion U.S. dollars.

Leading advertisers worldwide in 2021, by ad spending (in billion U.S. dollars)

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Source

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In cooperation with
COMvergence
Release date

July 2022

Region

Worldwide

Survey time period

2021

Supplementary notes

The source provides the following information about the methodology: The figures "(...) are based on net estimated offline paid media monitored data 2021 (across 50 countries) + digital paid media estimates (based on COMvergence proprietary methodology). Digital media investments handled in-house are not included in those figures."

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Statistics on " Advertising worldwide "

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Statistics on Advertising worldwide

Overview

7

Regional advertising

7

Traditional media

6

Digital & mobile

7

Agencies

8

Further related statistics

19

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