global ad spend amounted to 722.84 billion U.S. dollars.
In 2021, Procter & Gamble won the title of the largest advertiser worldwide, having invested 8.1 billion in promotional activities that year. Amazon was the second on that list with an ad spend of 4.8 billion, while Unilever closed the top three with a spending of 4.7 billion dollars. Total Leading advertisers worldwide in 2021, by ad spending (in billion U.S. dollars)
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Statistics on Advertising worldwide
Overview
7
- Premium Statistic Global advertising revenue 2014-2027
- Premium Statistic Growth of advertising spending worldwide 2000-2024
- Premium Statistic Distribution of global advertising spending 2024, by medium
- Premium Statistic Advertising spending in the world's largest ad markets 2021
- Premium Statistic Advertising spending in the world's largest ad markets 2024
- Premium Statistic Global ad markets with highest major media spend growth 2024 vs. 2021
- Premium Statistic Most creative advertising markets worldwide 2021
Regional advertising
7
- Premium Statistic Advertising spending APAC 2012-2024
- Premium Statistic Advertising spending APAC 2021, by medium
- Premium Statistic Latin America: advertising spending 2010-2024
- Premium Statistic Latin America: advertising spending 2022 & 2024, by medium
- Premium Statistic Advertising spending in Western Europe 2017-2024, by medium
- Premium Statistic Advertising spend in Central and Eastern Europe 2017-2024, by medium
- Premium Statistic MENA advertising spending 2005-2024
Traditional media
6
- Premium Statistic Global magazine ad spend share 2014-2021
- Premium Statistic Global newspaper advertising expenditure 2000-2024
- Premium Statistic Global television advertising revenue from 2014 to 2026
- Premium Statistic TV advertising spending worldwide from 2000-2024, by region
- Premium Statistic Global radio advertising expenditure 2000-2024
- Premium Statistic Global OOH ad expenditure 2000-2024
Digital & mobile
7
- Premium Statistic Digital advertising spending worldwide 2021-2026
- Premium Statistic Global internet advertising spending 2007-2024, by format
- Premium Statistic Global spending on internet advertising 2000-2024, by region
- Basic Statistic Digital ad spend growth 2021-2024, by format
- Premium Statistic Digital Market Outlook: largest digital ad markets worldwide 2022
- Premium Statistic Fastest growing digital ad markets worldwide 2022
- Premium Statistic Mobile advertising spending worldwide 2007-2024
Agencies
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- Premium Statistic Most creative agency networks worldwide 2021
- Premium Statistic Most creative ad agencies worldwide 2021
- Premium Statistic Leading PR agencies worldwide 2021
- Premium Statistic Revenue of the Publicis Groupe 2008-2021
- Basic Statistic Interpublic Group's revenue 2006-2021
- Premium Statistic Omnicom Group's revenue 2006-2021
- Premium Statistic WPP global revenue 2006-2021
- Premium Statistic Most attractive countries for digital creative professionals worldwide 2021
Further related statistics
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- Ad spending of the leading advertisers in the U.S. 2018
- Ranking of gambling advertisers in Sweden Q1 2019, based on advertising spending
- Largest national TV advertisers in the U.S. March 2019
- Leading advertisers in Sweden 2021
- Leading OOH advertisers in Australia 2017
- Brazil: leading OOH advertisers 2021
- Ad spend of leading companies in Australia 2017
- Leading brands on Fox News in the U.S. in 2018, by ad spend
- Leading advertisers in New Zealand 2017
- Leading brands on MSNBC in the U.S. in Q1 2018, by ad spend
- Leading brands on CNN in the U.S. in Q1 2018, by ad spend
- Advertising spending in Greece 2017, by industry sector
- Unilever's UK advertising spending in the UK 2018-2020
- Advertising spending in Germany 2017, by industry sector
- Reckitt Benckiser's advertising spending in the United Kingdom (UK) 2018-2020
- Peru: largest travel goods digital advertisers 2019
- Peru: largest pet care digital advertisers 2019
- Ecuador: largest education digital advertisers 2019
- Value of spending on market data India 2017-2021
Further Content: You might find this interesting as well
Statistics
- Ad spending of the leading advertisers in the U.S. 2018
- Ranking of gambling advertisers in Sweden Q1 2019, based on advertising spending
- Largest national TV advertisers in the U.S. March 2019
- Leading advertisers in Sweden 2021
- Leading OOH advertisers in Australia 2017
- Brazil: leading OOH advertisers 2021
- Ad spend of leading companies in Australia 2017
- Leading brands on Fox News in the U.S. in 2018, by ad spend
- Leading advertisers in New Zealand 2017
- Leading brands on MSNBC in the U.S. in Q1 2018, by ad spend
- Leading brands on CNN in the U.S. in Q1 2018, by ad spend
- Advertising spending in Greece 2017, by industry sector
- Unilever's UK advertising spending in the UK 2018-2020
- Advertising spending in Germany 2017, by industry sector
- Reckitt Benckiser's advertising spending in the United Kingdom (UK) 2018-2020
- Peru: largest travel goods digital advertisers 2019
- Peru: largest pet care digital advertisers 2019
- Ecuador: largest education digital advertisers 2019
- Value of spending on market data India 2017-2021
COMvergence. (July 15, 2022). Leading advertisers worldwide in 2021, by ad spending (in billion U.S. dollars) [Graph]. In Statista. Retrieved February 08, 2023, from https://www.statista.com/statistics/286448/largest-global-advertisers/
COMvergence. "Leading advertisers worldwide in 2021, by ad spending (in billion U.S. dollars)." Chart. July 15, 2022. Statista. Accessed February 08, 2023. https://www.statista.com/statistics/286448/largest-global-advertisers/
COMvergence. (2022). Leading advertisers worldwide in 2021, by ad spending (in billion U.S. dollars). Statista. Statista Inc.. Accessed: February 08, 2023. https://www.statista.com/statistics/286448/largest-global-advertisers/
COMvergence. "Leading Advertisers Worldwide in 2021, by Ad Spending (in Billion U.S. Dollars)." Statista, Statista Inc., 15 Jul 2022, https://www.statista.com/statistics/286448/largest-global-advertisers/
COMvergence, Leading advertisers worldwide in 2021, by ad spending (in billion U.S. dollars) Statista, https://www.statista.com/statistics/286448/largest-global-advertisers/ (last visited February 08, 2023)
Leading advertisers worldwide in 2021, by ad spending (in billion U.S. dollars) [Graph], COMvergence, July 15, 2022. [Online]. Available: https://www.statista.com/statistics/286448/largest-global-advertisers/