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Apparel brands no longer worn by U.S. male teens 2018

Under Armour, Nike, and adidas were listed amongst the clothing brands no longer worn by teenage boys in the United States in 2018. For the fourth consecutive survey, Under Armour was ranked the number one ‘old’ brand that teen males do not wear anymore.

Under Armour undervalued

Nike was named the leading clothing brand amongst teenage boys in the United States, which contradicted those who perceived the brand to no longer be fashionable. However, teenage boys did agree on the popularity of Under Armour – only three percent considered it a leading brand. Teenagers might have a negative perception of Under Armour, but the brand is popular with adults: more than 40 percent of adults in the United States named it as a sportswear brand they liked in 2018.

Under Armour: A brief introduction

Under Armour is an American sportswear manufacturer that generated more than five billion U.S. dollars from net sales worldwide in 2018, the majority of which coming from the North American region. Founded in 1996, the company moved to Baltimore two years later and continues to have its global headquarters in the city. From humble beginnings, Under Armour now employs around 15,000 people – a figure that has increased fivefold since 2009.

Clothing brands no longer worn by teenage boys in the United States as of Fall 2018*

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Source

Release date

October 2018

Region

United States

Survey time period

Fall 2018

Number of respondents

2,400 respondents

Special properties

Average age: 15.9 years

Supplementary notes

*Upper-income group (Household income of $102,000).

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