E-cigarette use among adult smokers in Great Britain 2010-2018

This statistic illustrates the use of e-cigarettes among adult smokers in Great Britain (GB) according to surveys conducted between 2010 and 2018. The share of British smokers who have tried e-cigarettes has more than tripled since 2012, reaching 62.8 percent by 2018. In terms of those who currently use e-cigarettes, the share has also drastically increased from 2.7 percent in 2010 to 19.7 percent in 2018.

Use of e-cigarettes among adult smokers in Great Britain from 2010 to 2018*

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Release date

September 2018


United Kingdom (Great Britain)

Survey time period

2010 to 2018

Number of respondents


Age group

18 years and older

Special properties


Method of interview

Online survey

Supplementary notes

* Data not provided for 2011

** Total base: 2010 n=2,297, 2012 n=2,093, 2013 n=1,895, 2014 n=1,776, 2015 n= 2,037, 2016 n= 1,704, 2017 n = 1,840, 2018 n = 1,633.

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