Most-watched sports games on TV in the United Kingdom (UK) 2020
Most watched by channel
ITV's most viewed program in 2019 was I’m a Celebrity with approximately 13.2 million viewers while Channel 4’s most viewed program, the Great British Bake Off (October 29, 2019) had slightly more than ten million viewers. The popular baking show made up four of the top ten most viewed shows on Channel 4 during 2019.
In 2018, the BBC had the highest audience market share of any broadcaster in the UK. It held nearly 31 percent of the market share, more than ITV's 23 percent and Channel 4's 10 percent. Its channel BBC 1 reached almost 55 million viewers in the third quarter of 2019, making it the highest-ranking channel in that period.