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Most-watched sports games on TV in the United Kingdom (UK) 2019

During 2019, rugby world cup games including England accounted for the top two public service broadcasted sports events in the UK. The most watched game was South Africa's win against England which hit a peak audience of almost 13 million individuals on ITV. The match was also one of the top ten most viewed shows during 2019.

Most watched by channel

ITV's most viewed program in 2019 was I’m a Celebrity with approximately 13.2 million viewers while Channel 4’s most viewed program, the Great British Bake Off (October 29, 2019) had slightly more than ten million viewers. The popular baking show made up four of the top ten most viewed shows on Channel 4 during 2019.


In 2018, the BBC had the highest audience market share of any broadcaster in the UK. It held nearly 31 percent of the market share, more than ITV's 23 percent and Channel 4's 10 percent. Its channel BBC 1 reached almost 55 million viewers in the third quarter of 2019, making it the highest-ranking channel in that period.

Most-watched sports games on television in the United Kingdom (UK) in 2019

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Release date

February 2020


United Kingdom

Survey time period


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Statistics on "Football in the United Kingdom (UK)"

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