Ranking of advertising categories by screen time during FIFA World Cup in the UK 2018

Advertising categories ranked by television screen time during FIFA World Cup games in the United Kingdom (UK) in 2018

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Release date

July 2018

Region

United Kingdom

Survey time period

June to July 2018

Supplementary notes

* Based on 1,300 ads during 30 FIFA World Cup games on ITV up to and incl. the semi-finals.

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