Perceptions of LGBTQ themed ads in the U.S. 2017, by industry

The statistic shows the perception of LGBTQ themed ads among LGBTQ male consumers in the United States as of October 2017, by industry. During the survey, 57 percent of respondents believed that the presented LGBTQ themed ad for a vodka stood out from other advertising, while further 44 percent said that ad felt authentic.

Perception of LGBTQ themed ads among LGBTQ male consumers in the United States as of October 2017, by industry

Vodka LGBTQ adHotel LGBTQ adAutomotive LGBTQ adInsurance LGBTQ ad
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Sources

Release date

January 2018

Region

United States

Survey time period

October 2017

Number of respondents

800 respondents

Age group

18-54 years

Special properties

LGBTQ-male identyfying adults

Method of interview

Online panel

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Statistics on "Advertising consumption and perception"

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