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Perceptions of LGBTQ themed ads in the U.S. 2017, by industry

Perception of LGBTQ themed ads among LGBTQ male consumers in the United States as of October 2017, by industry

Perceptions of LGBTQ themed ads in the U.S. 2017, by industry The statistic shows the perception of LGBTQ themed ads among LGBTQ male consumers in the United States as of October 2017, by industry. During the survey, 57 percent of respondents believed that the presented LGBTQ themed ad for a vodka stood out from other advertising, while further 44 percent said that ad felt authentic.
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Perception of LGBTQ themed ads among LGBTQ male consumers in the United States as of October 2017, by industry

Vodka LGBTQ adHotel LGBTQ adAutomotive LGBTQ adInsurance LGBTQ ad
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Vodka LGBTQ adHotel LGBTQ adAutomotive LGBTQ adInsurance LGBTQ ad
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The statistic shows the perception of LGBTQ themed ads among LGBTQ male consumers in the United States as of October 2017, by industry. During the survey, 57 percent of respondents believed that the presented LGBTQ themed ad for a vodka stood out from other advertising, while further 44 percent said that ad felt authentic.
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Release date
January 2018
Region
United States
Survey time period
October 2017
Number of respondents
800 respondents
Age group
18-54 years
Special properties
LGBTQ-male identyfying adults
Method of interview
Online panel
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Statistics on "Advertising consumption and perception"
  • Overview
  • Positive attitude
  • Negative attitude
  • Purchase & research influence
  • LGBTQ advertising perception
  • Ad consumption by ethnicity
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