Key insights
- X's ad revenue
- 3.31bn USD
Detailed statistics
X (formerly Twitter) advertising revenue worldwide 2017-2027
- X's ad revenue growth
- -27.9%
Detailed statistics
Twitter net advertising revenue growth worldwide 2019-2023
- Number of monetizable daily active X users (mDAU)
- 237.8m
Detailed statistics
X/Twitter: number of monetizable daily active users worldwide 2017-2022
Editor’s Picks
Editor’s Picks
Current statistics on this topic
Recommended statistics
Overview
8
- Premium Statistic Social media ad spend worldwide 2021-2028
- Premium Statistic Social media ad spending worldwide 2019-2028, by device
- Premium Statistic Media companies: ad revenues 2023
- Premium Statistic Changes in spending on digital platforms by marketers worldwide 2023
- Basic Statistic Market capitalization of the largest U.S. internet companies 2024
- Premium Statistic X (formerly Twitter) advertising revenue worldwide 2017-2027
- Premium Statistic Twitter net advertising revenue growth worldwide 2019-2023
- Premium Statistic Twitter net advertising revenue worldwide 2019-2023
Overview
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Premium Statistic
Social media ad spend worldwide 2021-2028
Social media ad spend worldwide 2021-2028
Social media advertising spending worldwide from 2021 to 2028 (in billion U.S. dollars)
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Premium Statistic
Social media ad spending worldwide 2019-2028, by device
Social media ad spending worldwide 2019-2028, by device
Social media advertising spending worldwide from 2019 to 2028, by device (in billion U.S. dollars)
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Premium Statistic
Media companies: ad revenues 2023
Media companies: ad revenues 2023
Advertising revenue generated by selected media companies worldwide in 2023 (in billion U.S. dollars)
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Premium Statistic
Changes in spending on digital platforms by marketers worldwide 2023
Changes in spending on digital platforms by marketers worldwide 2023
Planned changes in spending on digital platforms according to marketers worldwide in 2023
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Basic Statistic
Market capitalization of the largest U.S. internet companies 2024
Market capitalization of the largest U.S. internet companies 2024
Market capitalization of the largest U.S. internet companies as of October 2024 (in billion U.S. dollars)
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Premium Statistic
X (formerly Twitter) advertising revenue worldwide 2017-2027
X (formerly Twitter) advertising revenue worldwide 2017-2027
Advertising revenue of X (formerly Twitter) worldwide from 2017 to 2027 (in billion U.S. dollars)
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Premium Statistic
Twitter net advertising revenue growth worldwide 2019-2023
Twitter net advertising revenue growth worldwide 2019-2023
Change in net advertising revenue generated by Twitter worldwide from 2019 to 2023
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Premium Statistic
Twitter net advertising revenue worldwide 2019-2023
Twitter net advertising revenue worldwide 2019-2023
Net advertising revenue generated by Twitter worldwide from 2019 to 2023 (in billion U.S. dollars)
Marketing usage
7
- Premium Statistic Leading social media platforms used by marketers worldwide 2024
- Premium Statistic Most used social media platforms among B2C and B2B marketers worldwide 2024
- Premium Statistic Planned changes in use of selected social media for organic marketing worldwide 2024
- Premium Statistic Leading benefits of social media marketing according to marketers worldwide 2024
- Basic Statistic Average weekly X/Twitter brand posts 2023, by vertical
- Premium Statistic Usage of Twitter for marketing purposes worldwide 2022
- Premium Statistic Share of marketers familiar with Twitter advertising worldwide 2022
Marketing usage
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Premium Statistic
Leading social media platforms used by marketers worldwide 2024
Leading social media platforms used by marketers worldwide 2024
Leading social media platforms used by marketers worldwide as of January 2024
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Premium Statistic
Most used social media platforms among B2C and B2B marketers worldwide 2024
Most used social media platforms among B2C and B2B marketers worldwide 2024
Most used social media platforms among business-to-consumer (B2C) and business-to-business (B2B) marketers worldwide as of January 2024
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Premium Statistic
Planned changes in use of selected social media for organic marketing worldwide 2024
Planned changes in use of selected social media for organic marketing worldwide 2024
Planned changes in the organic use of selected social media for marketing purposes during the following 12 months worldwide as of January 2024
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Premium Statistic
Leading benefits of social media marketing according to marketers worldwide 2024
Leading benefits of social media marketing according to marketers worldwide 2024
Leading benefits of social media marketing according to marketers worldwide as of January 2024
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Basic Statistic
Average weekly X/Twitter brand posts 2023, by vertical
Average weekly X/Twitter brand posts 2023, by vertical
Average number of weekly brand posts on X (formerly Twitter) in 2023, by vertical
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Premium Statistic
Usage of Twitter for marketing purposes worldwide 2022
Usage of Twitter for marketing purposes worldwide 2022
Length of time brands used Twitter for marketing purposes worldwide as of July 2022
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Premium Statistic
Share of marketers familiar with Twitter advertising worldwide 2022
Share of marketers familiar with Twitter advertising worldwide 2022
Share of marketers who advertised vs. did not advertise on Twitter worldwide as of May 2022
Engagement rates
6
- Basic Statistic Social media post engagement 2021-2023
- Premium Statistic X/Twitter: average post engagement 2022, by vertical
- Premium Statistic X/Twitter brand post engagement 2023, by vertical
- Premium Statistic Twitter ad engagement growth 2014-2022
- Premium Statistic Twitter cost per engagement growth 2010-2022
- Basic Statistic Twitter vs. Threads: mobile app daily engagement 2023
Engagement rates
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Basic Statistic
Social media post engagement 2021-2023
Social media post engagement 2021-2023
Average engagement rate per post on selected social media platforms from 2021 to 2023
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Premium Statistic
X/Twitter: average post engagement 2022, by vertical
X/Twitter: average post engagement 2022, by vertical
Average engagement rate per post on X (formerly Twitter) in 2022, by vertical
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Premium Statistic
X/Twitter brand post engagement 2023, by vertical
X/Twitter brand post engagement 2023, by vertical
Average engagement rate with brand posts on X (formerly Twitter) in 2023, by vertical
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Premium Statistic
Twitter ad engagement growth 2014-2022
Twitter ad engagement growth 2014-2022
Year on year change in ad engagement on Twitter from 3rd quarter 2014 to 2nd quarter 2022
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Premium Statistic
Twitter cost per engagement growth 2010-2022
Twitter cost per engagement growth 2010-2022
Year on year change in cost per engagement (CPE) on Twitter from 1st quarter 2020 to 2nd quarter 2022
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Basic Statistic
Twitter vs. Threads: mobile app daily engagement 2023
Twitter vs. Threads: mobile app daily engagement 2023
Number of users engaging daily with Twitter and Threads mobile apps worldwide in July 2023
Competitors
5
- Premium Statistic Digital advertising revenue for major internet companies 2023-2027
- Premium Statistic Growth of social media ad revenue worldwide 2023, by platform
- Basic Statistic Leading websites worldwide 2023, based on visit share
- Basic Statistic Most used social networks 2024, by number of users
- Basic Statistic Threads and Twitter comparison 2023
Competitors
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Premium Statistic
Digital advertising revenue for major internet companies 2023-2027
Digital advertising revenue for major internet companies 2023-2027
Digital advertising revenues of major internet companies worldwide in 2023 and 2027 (in billion U.S. dollars)
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Premium Statistic
Growth of social media ad revenue worldwide 2023, by platform
Growth of social media ad revenue worldwide 2023, by platform
Change in advertising revenue of selected social media platforms worldwide in 2023
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Basic Statistic
Leading websites worldwide 2023, based on visit share
Leading websites worldwide 2023, based on visit share
Most popular websites worldwide in April 2023, based on share of visits
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Basic Statistic
Most used social networks 2024, by number of users
Most used social networks 2024, by number of users
Most popular social networks worldwide as of April 2024, by number of monthly active users (in millions)
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Basic Statistic
Threads and Twitter comparison 2023
Threads and Twitter comparison 2023
Comparison of features between social media platforms Threads and Twitter as of July 2023
Audience
6
- Premium Statistic Twitter users worldwide 2019-2028
- Basic Statistic X (formerly Twitter) accounts with the most followers worldwide 2023
- Premium Statistic Twitter: annual user growth rate worldwide 2015-2024
- Premium Statistic X/Twitter: number of worldwide users 2019-2024
- Basic Statistic X/Twitter: Countries with the largest audience 2024
- Basic Statistic X/Twitter: distribution of global audiences 2024, by gender
Audience
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Premium Statistic
Twitter users worldwide 2019-2028
Twitter users worldwide 2019-2028
Number of Twitter users worldwide from 2019 to 2028 (in millions)
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Basic Statistic
X (formerly Twitter) accounts with the most followers worldwide 2023
X (formerly Twitter) accounts with the most followers worldwide 2023
X (formerly Twitter) accounts with the most followers worldwide as of August 2023 (in millions)
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Premium Statistic
Twitter: annual user growth rate worldwide 2015-2024
Twitter: annual user growth rate worldwide 2015-2024
Annual Twitter user growth rate worldwide from 2015 to 2024
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Premium Statistic
X/Twitter: number of worldwide users 2019-2024
X/Twitter: number of worldwide users 2019-2024
Number of X (formerly Twitter) users worldwide from 2019 to 2024 (in millions)
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Basic Statistic
X/Twitter: Countries with the largest audience 2024
X/Twitter: Countries with the largest audience 2024
Leading countries based on number of X (formerly Twitter) users as of April 2024 (in millions)
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Basic Statistic
X/Twitter: distribution of global audiences 2024, by gender
X/Twitter: distribution of global audiences 2024, by gender
Distribution of X (formerly Twitter) users worldwide as of January 2024, by gender
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