Reasons for going to the movies in the U.S. 2013

The graph shows reasons for going to the movies named by consumers in the United States in December 2013. During a survey, 32 percent of respondents stated that good word of mouth was one of the main factors that drove them to see a movie in a theater.

What are the main factors that ever drive you to see a movie in a theater?

Share of respondents
Has one of my favorite actors/actresses32%
Good word of mouth32%
It's a sequel or part of a series I love30%
Special effects (i.e., "Better on the big screen")29%
The overall theater experience29%
It's my favorite genre23%
It's based on a favorite book or comic20%
It's by a director I like11%
Awards season buzz8%
Something else16%
I don't go to the movies22%
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Source

Release date

January 2014

Region

United States

Survey time period

December 11 to 17, 2013

Number of respondents

2,311 respondents

Age group

18 years and older

Method of interview

Online panel

Supplementary notes

Multiple answers were possible.

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Statistics on "Box office in the U.S."

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