This statistic depicts the ranking of the most used brands of headphones and earphones in Great Britain from 2013 to 2020. In 2020, an estimated 4.3 million people used Apple headphones and earphones. Sony and Beats were ranked second and third, respectively.
Of these products, in-ear devices were the most popular, with an estimated 14.9 million of these devices in use in Great Britain during 2018.
Although Apple and Beats are listed separately for the purposes of this statistic, Apple's acquisition of Beats in 2014 means that the combined sales of Apple and its subsidiary amount to more than the number of units sold by Sony. The acquisition of Beats has given the company a particularly strong hold in many parts of the global market, such as the wireless headphone market in the United States. In December 2016, sales linked to Apple made up 49 percent of all dollar sales, and 27 percent of all unit sales.
Figures estimated by the source on the basis of survey responses. * Number of respondents: n (2013) = 24,423; n (2014) = 24,506; n (2015) = 24,282; n (2016) = 24,507; n (2017) = 24,845; n (2018) = 24,191; n (2019) = 24.006.
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Kantar Media. (July 7, 2021). Brands of headphones and earphones ranked by number of users in Great Britain from 2013 to 2020 (in 1,000s) [Graph]. In Statista. Retrieved May 29, 2022, from https://www.statista.com/statistics/305201/leading-headphones-and-earphones-brands-in-the-uk/
Kantar Media. "Brands of headphones and earphones ranked by number of users in Great Britain from 2013 to 2020 (in 1,000s)." Chart. July 7, 2021. Statista. Accessed May 29, 2022. https://www.statista.com/statistics/305201/leading-headphones-and-earphones-brands-in-the-uk/
Kantar Media. (2021). Brands of headphones and earphones ranked by number of users in Great Britain from 2013 to 2020 (in 1,000s). Statista. Statista Inc.. Accessed: May 29, 2022. https://www.statista.com/statistics/305201/leading-headphones-and-earphones-brands-in-the-uk/
Kantar Media. "Brands of Headphones and Earphones Ranked by Number of Users in Great Britain from 2013 to 2020 (in 1,000s)." Statista, Statista Inc., 7 Jul 2021, https://www.statista.com/statistics/305201/leading-headphones-and-earphones-brands-in-the-uk/
Kantar Media, Brands of headphones and earphones ranked by number of users in Great Britain from 2013 to 2020 (in 1,000s) Statista, https://www.statista.com/statistics/305201/leading-headphones-and-earphones-brands-in-the-uk/ (last visited May 29, 2022)