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Leading headphones & earphones in Great Britain 2013-2019, by number of users

This statistic depicts the ranking of the most used brands of headphones and earphones in Great Britain from 2013 to 2019. In 2019, an estimated 4.5 million people used Apple headphones and earphones. Sony and Beats were ranked second and third, respectively.
Of these products, in-ear devices were the most popular, with an estimated 14.9 million of these devices in use in Great Britain during 2018.

Although Apple and Beats are listed separately for the purposes of this statistic, Apple's acquisition of Beats in 2014 means that the combined sales of Apple and its subsidiary amount to more than the number of units sold by Sony. The acquisition of Beats has given the company a particularly strong hold in many parts of the global market, such as the wireless headphone market in the United States. In December 2016, sales linked to Apple made up 49 percent of all dollar sales, and 27 percent of all unit sales.

In 2017, 368 million headphones and headsets were sold worldwide. 137.8 million units were sold in the United States the following year.

Brands of headphones and earphones ranked by number of users in Great Britain from 2013 to 2019

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Release date

June 2020


United Kingdom (Great Britain)

Survey time period

January 2013 to December 2019

Number of respondents


Age group

15 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

Figures estimated by the source on the basis of survey responses.
* Number of respondents: n (2013) = 24,423; n (2014) = 24,506; n (2015) = 24,282; n (2016) = 24,507; n (2017) = 24,845; n (2018) = 24,191; n (2019) = 24.006.

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Statistics on "Consumer electronics consumption in the UK (Kantar Media TGI)"

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