The iPad, a pioneering device in the tablet market, was introduced into the consumer market in 2010. The device aimed to fill the gap between smartphones and PCs, offering another mobile option for consumers. Since its introduction, Apple has released several versions of the iPad, with the regular iPad, iPad Mini, iPad Air, and iPad Pro running the latest PadiOS 16. On iPadOS 16 runs also the new iPad Pro, announced on 18th October 2022. Featuring the latest Apple pencil, the new iPad is powered by the M2 chip and supports the fastest Wi-Fi6E. In 2021, iPads generated over 31.8 billion U.S. dollars in revenue, accounting for over nine percent of Apple’s total global revenue.
After introducing the iPad, competitors rushed into the market with their own tablet devices, often providing products at a lower price. Apple saw its global market share decrease from about 60 percent at the beginning of 2011 to just over 31 percent a decade later. Despite Apple still being the leading tablet vendor, the company does not hold the title for the most popular operating system for tablets. Indeed, with Android continuously gaining popularity, the American tech giant’s overall market share is not expected to grow in the coming years.
This text provides general information. Statista assumes no
liability for the information given being complete or correct.
Due to varying update cycles, statistics can display more up-to-date
data than referenced in the text.
Research expert covering the global consumer technology industry