After the introduction of the iPad, competitors rushed into the market with their own tablets, and Apple saw its global market share decrease from about 60 percent in the beginning of 2011 to around 28 percent by late 2019. Apple continues to be the leading tablet vendor in the world though, with Samsung as its closest competitor.
Even though Apple is still the leading tablet vendor, the company no longer has the most popular operating system for tablets. Apple’s iOS market share has fallen sharply since the iPad’s initial release, while Android slowly gained a strong market presence. Google’s Android operating system accounted for the majority of all global tablet shipments as of the fourth quarter of 2019. With more companies entering the market and often providing products at a cheaper price, Apple’s overall market share is not expected to grow in the coming years, but it has retained its position as one of the market’s luxury options.
As of March 2020, Spira Roll was the most popular iPad app in the Apple App Store, being downloaded nearly two million times in that month alone. The Apple App Store has been providing more and more apps over the years, and as of July 2019 there were over three million apps and nine hundred thousand games in the Apple App Store. 268251