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Samsung: ad spend in the U.S. 2014-2019

In 2019, Samsung Electronics spent close to 1.98 billion U.S. dollars on advertising in the United States. This is the first time Samsung decreased their expenditures to below two billion. Previously, after a hike in spending in 2017, the company returned to a comparable level of promotional investments it had in 2016.

Samsung Electronics advertising spending in the United States from 2014 to 2019

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Sources

Release date

July 2020

Region

United States

Survey time period

2014 to 2019

Supplementary notes

The figures include measured-media advertising spending and unmeasured spending. Measured media is based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media.
Figures have been rounded.

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Statistics on "Advertising market in the U.S."

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