Starting in a small garage in Cupertino, California, conquering Silicon Valley, and quickly gaining popularity around the world, Apple is now a a household name, developing consumer electronics, computer software, and online services. Apple was founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne has experienced never-ending growth over the years, becoming one of the most valuable brands in the world and one of the Big Five tech companies. In Europe, Apple’s net sales exceeded 95 million U.S. dollars in 2022, with the United Kingdom hosting the highest number of Apple stores in the region.
Apple’s App Store also contributes to the company’s revenue: on the platform, a variety of apps are available, both for iPhone and iPad, such as gaming, entertainment, music, social media, and shopping. For instance, with over 794 thousand downloads onto iPhone devices, BeReal was the most downloaded app on iPhone as of September 2022.
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Research expert covering the global consumer technology industry