A large portion of Apple's revenue stems from the massive success of the iPhone, a product which accounts for around half of the company’s total revenue. The total number of iPhone users in the United States has increased significantly in recent years, growing from 44.5 million in 2012 to above 100 million in 2019. Apple’s iOS operating system has accounted for more than 50 percent of the U.S. smartphone operating system market for each of the last five years. Similarly to the market for smartphone operating systems, the U.S. tablet operating system market has just two real competitors: Apple and Android. First released in 2010, the iPad has become the highest selling product in the tablet industry and iPad's share in the U.S. tablet market stays at more than 60 percent. In addition to its iPhone and iPad sales, Apple shipped more than seven million Mac computers in the United States in 2019 alone.
Apart from its successful hardware, Apple has also begun to increase the revenue generated from its app store. Many of the company’s most popular apps are social media platforms and video platforms such as Facebook, Instagram, and Youtube. Gaming apps such as Roblox and Candy Crush Saga make an average of around two million U.S. dollars in revenue on the app store each day. Spotify, Pandora, and Amazon Prime Music compete with Apple’s own “Apple Music” to provide consumers with streaming music options when they are on the go.
Apple TV marked Apple's endeavor to enter the home entertainment industry which has been revolutionalized by digital media platforms such as Netflix and Amazon Prime. The streaming media player allows its users to connect their TVs to the internet and watch videos, listen to music, play games, etc. Media content from other media platforms such as Netfix can also be accessed via Apple TV. In the United States, Apple TV has a installed base share of around 15 percent in the streaming media player market. Apple TV+, on the other hand, is Apple's video on demand service that debuted in 2019 and produces its own original TV content. It is projected that Apple TV+ will have around 40 million subscribers in the United States in 2020; Gen Z and Millennials are bigger user groups of Apple TV+, in comparison to other age groups.
