A large portion of this revenue stems from the massive success of the iPhone, a product which accounts for nearly 60% of the company’s total revenue. The total number of iPhone users in the United States has increased significantly in recent years, growing from 44.5 million in 2012 to about 90 million in 2016. Apple’s iOS operating system has accounted for around 50 percent of the U.S. smartphone operating system market for each of the last five years. Similarly to the market for smartphone operating systems, the U.S. tablet operating system market has just two real competitors: Apple and Android. First released in 2010, the iPad has become the highest selling product in the tablet industry, with the number of iPad users in the United States expected to reach 80 million in 2018. In addition to its iPhone and iPad sales, Apple shipped around seven million Mac computers in the United States in 2017 alone.
Apart from its successful hardware, Apple has also begun to increase the revenue generated from its app store. Many of the company’s most popular apps are social media platforms such as Facebook, Instagram, and Snapchat. Gaming apps such as Fortnite and Candy Crush Saga make an average of over 1 million U.S. dollars in revenue on the app store each day. Spotify, Pandora, and Amazon Prime Music compete with Apple’s own “Apple Music” to provide consumers with streaming music options when they are on the go.
Many of Apple’s products have become integral parts of their consumers’ daily lives. As of 2017 around 79 percent of U.S. based owners of Apple devices stated that they make use of their devices on a daily basis. The strength of its products is not the only thing that has made Apple so successful; as of 2017, 88 percent of consumers state that they are either very satisfied or rather satisfied with Apple’s customer service.