Baby Boomers: mobile and tablet research activities 2013

This statistic presents common mobile research activities of Baby Boomer and Senior internet users. Overall, 49 percent of U.S. Boomer and Senior survey respondents who were tablet users had made a purchase via their mobile device.

Mobile and tablet research activities of Baby Boomer and Senior internet users in the United States in 2013

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Sources

Release date

May 2013

Region

United States

Survey time period

March 2013

Number of respondents

5,100 Boomers/Seniors

Age group

45 years and older

Supplementary notes

Smartphone users n = 1,500; Tablet users n = 952

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Statistics on "Mobile internet usage in the United States"

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