Social media primarily used for entertainment, communication, news coverage, and business purposes. Among the various types of platforms, online users in the U.S. most frequently visit social networks, photo-sharing platforms, microblogging, and instant messaging services. These websites and apps have become an integral part of many American internet users’ daily routines. While the average daily usage time ranged from 30 minutes to two hours according to a 2019 survey, this figure will likely increase as a result of the coronavirus (COVID-19) pandemic. As many Americans started to self-isolate at home in March 2020, social media and other types of digital communication saw an unprecedented spike in usage nationwide.
Despite Facebook’s ubiquity, other social platforms are gaining space, particularly among U.S. teenagers and young adults. One leading player is Instagram, the popular photo and video-sharing app that has seen immense growth in user numbers over the past few years. In 2019, the platform recorded 107.2 million users in the United States and was projected to reach the 120 million threshold by 2023. As a majority of Instagram account holders are Millennial and Gen Z internet users who make up the country’s largest potential consumer base, marketers are increasingly using the platform for advertising purposes. By placing sponsored picture, video, or story ads, brands are reaching large audiences and taking advantage of the purchasing power of Instagram’s growing community. In 2019, Instagram’s net advertising revenue accounted for approximately 31 percent of Facebook’s ad revenue in the U.S., and revenue figures are forecast to increase in the years to come.
This text provides general information. Statista assumes no
liability for the information given being complete or correct.
Due to varying update cycles, statistics can display more up-to-date
data than referenced in the text.
In the following 8 chapters, you will quickly find the 84 most important statistics relating to "Social media usage in the United States".