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Public concern towards milk price cuts impact on farmers in Great Britain 2014

This statistic shows the results of a survey gauging the British public's reaction to milk price cuts in Great Britain in 2014, by asking respondents about their level of concern towards the possible impact it could have on British farmers. The 'milk price war' began in March 2014 as major retailers including Tesco, Morrisons and Aldi started cutting the price of 4 pint bottles of milk to 1 British pound (GBP) and under. Of survey respondents, 54 percent were worried to some extent about how the price cuts would affect farmers.

'I worry about what this is doing to British farmers.' To what extent do you agree or disagree with this statement?

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Release date

March 2014


United Kingdom (Great Britain)

Survey time period

March 11 to 17, 2014

Number of respondents

2,049 respondents

Age group

16 years and older

Method of interview

Online omnibus survey

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