'Supermarkets should focus on lowering prices on other products ahead of milk'. To what extent do you agree or disagree with this statement?
Milk price cuts: Public attitude towards supermarket pricing in Great Britain 2014
This statistic shows the results of a survey on British public's attitude towards supermarket pricing strategies following milk price cuts in Great Britain in March 2014. The 'milk price war' began in March 2014 as major retailers including Tesco, Morrisons and Aldi started cutting the price of 4 pint bottles of milk to 1 British pound (GBP) and under. Of survey respondents, 54 percent believe that supermarkets should focus on lowering prices of other products ahead of milk.
'Supermarkets should focus on lowering prices on other products ahead of milk'. To what extent do you agree or disagree with this statement?
Share of respondents
Strongly agree21%
Agree33%
Neither agree nor disagree33%
Disagree7%
Strongly disagree4%
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Source

Release date

March 2014

Region

United Kingdom (Great Britain)

Survey time period

March 11 to 17, 2014

Number of respondents

2,049 respondents

Age group

16 years and older

Method of interview

Online omnibus survey

Milk price cuts: Public attitude towards supermarket pricing in Great Britain 2014
This statistic shows the results of a survey on British public's attitude towards supermarket pricing strategies following milk price cuts in Great Britain in March 2014. The 'milk price war' began in March 2014 as major retailers including Tesco, Morrisons and Aldi started cutting the price of 4 pint bottles of milk to 1 British pound (GBP) and under. Of survey respondents, 54 percent believe that supermarkets should focus on lowering prices of other products ahead of milk.
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