U.S. market overview

California and Wisconsin represent the most important milk producing states in the U.S. milk market. Combined they accounted for a production volume of more than 70 billion pounds of milk. Wisconsin is also known as “America’s Dairyland”, whereas California advertises with the slogan “Happy cows come from California”.

Nestlé USA, Dean Foods and Saputo Inc. constitute key market players in the competitive retail sector. U.S. milk retail sales amounted to 46.22 billion pounds in 2020. Within the category, whole milk took the lion's share of retail sales. Whole milk generated sales of 765 million pounds.

Consumer market

On the consumer side, per capita consumption of milk is projected to decline significantly from 194.9 pounds in 2010 to 155.3 pounds by 2028. Fresh milk and cream expenditure of U.S. households captured a share of 32 percent of total dairy expenditure in 2019. Americans spend about 9.21 U.S. dollars on average on dairy products per trip to the grocery store.

This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.