In the U.S. retail sector, total cheese volume sales amounted to about 3.52 billion pounds in 2014. Cheese products can be found, amongst other things, in the deli department, the snack section or the specialty cheese category. The total category brought in sales amounting to 17.3 billion U.S. dollars in the United States in 2014. Cheddar was the best-selling cheese variety in the private label-dominated department in 2014. Cheese products and cream cheese rounded off the leading three varieties.
The per capita consumption of cheese amounted to about 33.92 pounds in 2014 and is expected to grow to 37 pounds (16.8 kilograms) by 2025. A recent consumer survey asked U.S. adults if they typically buy name-brand or house brand cheese. The survey revealed that some 48 percent of Americans typically purchase name-brand cheese compared to 44 percent of private label buyers.