In the U.S. retail sector, total sales for natural cheese, cheese produced with no additives or preservatives, amounted to about 12.1 billion U.S. dollars in 2021. The total soft cream cheese category brought in sales amounting to about 238 million U.S. dollars in the United States in that year. Shredded cheese was the best-selling cheese form in the United States, accounting for over six billion U.S. dollars of cheese sales in 2021.
Over the past ten years, U.S. per capita consumption of cheese has increased by over five pounds. The average consumers in the U.S. ate about 40.2 pounds of cheese in 2020. That year, Americans consumed about 15.6 pounds of American cheese per capita and 15.64 pounds of Italian cheese per capita. According to a 2020 survey, the Kraft Singles were the leading American cheese brand eaten most often in the United States. That year about 203 million Americans consumed regular natural or imported cheese, while 3.7 millions ate the fat free/non-fat cheese type.
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