In 2023, the Zara brand was valued at approximately 16.5 billion U.S. dollars. In comparison, the value of the H&M brand was just under 13.65 billion U.S. dollars that year. This widened the gap between Zara and its fast fashion counterpart. Fast fashion refers to the business model of certain companies in the fashion industry. It is based on the process of inexpensive designs which move quickly from the catwalk to stores to meet new trends.
Fast fashion: brand value comparison of H&M and Zara worldwide from 2010 to 2023
(in million U.S. dollars)
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Interbrand. (November 22, 2023). Fast fashion: brand value comparison of H&M and Zara worldwide from 2010 to 2023 (in million U.S. dollars) [Graph]. In Statista. Retrieved September 19, 2024, from https://www.statista.com/statistics/1071147/brand-value-comparison-of-handm-and-zara-worldwide/
Interbrand. "Fast fashion: brand value comparison of H&M and Zara worldwide from 2010 to 2023 (in million U.S. dollars)." Chart. November 22, 2023. Statista. Accessed September 19, 2024. https://www.statista.com/statistics/1071147/brand-value-comparison-of-handm-and-zara-worldwide/
Interbrand. (2023). Fast fashion: brand value comparison of H&M and Zara worldwide from 2010 to 2023 (in million U.S. dollars). Statista. Statista Inc.. Accessed: September 19, 2024. https://www.statista.com/statistics/1071147/brand-value-comparison-of-handm-and-zara-worldwide/
Interbrand. "Fast Fashion: Brand Value Comparison of H&m and Zara Worldwide from 2010 to 2023 (in Million U.S. Dollars)." Statista, Statista Inc., 22 Nov 2023, https://www.statista.com/statistics/1071147/brand-value-comparison-of-handm-and-zara-worldwide/
Interbrand, Fast fashion: brand value comparison of H&M and Zara worldwide from 2010 to 2023 (in million U.S. dollars) Statista, https://www.statista.com/statistics/1071147/brand-value-comparison-of-handm-and-zara-worldwide/ (last visited September 19, 2024)
Fast fashion: brand value comparison of H&M and Zara worldwide from 2010 to 2023 (in million U.S. dollars) [Graph], Interbrand, November 22, 2023. [Online]. Available: https://www.statista.com/statistics/1071147/brand-value-comparison-of-handm-and-zara-worldwide/