Sales growth of the leading men's toiletries/grooming/aftershave brands in the United States in 2014

Sales growth of leading men's grooming brands in the U.S. 2014 The statistic shows the sales growth of the leading men's toiletries/grooming/aftershave brands in the United States in 2014. In that year, Old Spice toiletries and grooming products saw the highest increase with a 69.5 percent increase in sales. Many brands experienced only a marginal increase, and several saw a significant decline in sales over the last year.
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Brand/ segmentPercent sales increase
Gillete Fusion/ cartridges-9.8%
Philips Norelco/ electric shaver groomer1.6%
Gillette Mach3/ cartridges4%
Degree Men's/ deodorant0.7%
Gillette Fusion ProGlide/ cartridges-0.3%
Old Spice Red Zone/ toiletries and grooming5.6%
Just for Men's/ hair coloring-3.5%
Axe/ liquid body wash4.9%
Old Spice High Endurance/ deodorant1%
Axe Dry/ deodorants1.3%
Gillette Fusion ProGlide Power / Cartridges-6.1%
Dove Men+Care/ liquid body wash15.4%
Edge/ shaving cream-13.9%
Edge/ toiletries and grooming-14.5%
Old Spice Red Zone/ deodorants-2.6%
Gillette Fusion Power/ cartridges-5.7%
Gillette Custom Plus/ disposables2.3%
Old Spice/ toiletries and grooming69.5%
Gillette Mach3 Turbo/ cartridges-15.5%
Dove Men+Care/ deodorant29.1%
Brand/ segmentPercent sales increase
Gillete Fusion/ cartridges-9.8%
Philips Norelco/ electric shaver groomer1.6%
Gillette Mach3/ cartridges4%
Degree Men's/ deodorant0.7%
Gillette Fusion ProGlide/ cartridges-0.3%
Old Spice Red Zone/ toiletries and grooming5.6%
Just for Men's/ hair coloring-3.5%
Axe/ liquid body wash4.9%
Old Spice High Endurance/ deodorant1%
Axe Dry/ deodorants1.3%
Gillette Fusion ProGlide Power / Cartridges-6.1%
Dove Men+Care/ liquid body wash15.4%
Edge/ shaving cream-13.9%
Edge/ toiletries and grooming-14.5%
Old Spice Red Zone/ deodorants-2.6%
Gillette Fusion Power/ cartridges-5.7%
Gillette Custom Plus/ disposables2.3%
Old Spice/ toiletries and grooming69.5%
Gillette Mach3 Turbo/ cartridges-15.5%
Dove Men+Care/ deodorant29.1%
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Description Source More information
The statistic shows the sales growth of the leading men's toiletries/grooming/aftershave brands in the United States in 2014. In that year, Old Spice toiletries and grooming products saw the highest increase with a 69.5 percent increase in sales. Many brands experienced only a marginal increase, and several saw a significant decline in sales over the last year.
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Release date
June 2014
Region
United States
Survey time period
2014
Supplementary notes
IRI for the 52 weeks ended April 20, 2014. Total U.S. Multi-Outlet (supermarkets, drug stores, mass market retailers, military commissaries and select club and dollar retail chains).
Ranking is based on each brands retail sales for the year.

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