The statistic shows the sales growth of the leading men's toiletries/grooming/aftershave brands in the United States in 2014. In that year, Old Spice toiletries and grooming products saw the highest increase with a 69.5 percent increase in sales. Many brands experienced only a marginal increase, and several saw a significant decline in sales over the last year.
Sales growth of the leading men's toiletries/grooming/aftershave brands in the United States in 2014
The statistic shows the sales growth of the leading men's toiletries/grooming/aftershave brands in the United States in 2014. In that year, Old Spice toiletries and grooming products saw the highest increase with a 69.5 percent increase in sales. Many brands experienced only a marginal increase, and several saw a significant decline in sales over the last year.
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| Brand/ segment | Percent sales increase |
|---|---|
| Gillete Fusion/ cartridges | -9.8% |
| Philips Norelco/ electric shaver groomer | 1.6% |
| Gillette Mach3/ cartridges | 4% |
| Degree Men's/ deodorant | 0.7% |
| Gillette Fusion ProGlide/ cartridges | -0.3% |
| Old Spice Red Zone/ toiletries and grooming | 5.6% |
| Just for Men's/ hair coloring | -3.5% |
| Axe/ liquid body wash | 4.9% |
| Old Spice High Endurance/ deodorant | 1% |
| Axe Dry/ deodorants | 1.3% |
| Gillette Fusion ProGlide Power / Cartridges | -6.1% |
| Dove Men+Care/ liquid body wash | 15.4% |
| Edge/ shaving cream | -13.9% |
| Edge/ toiletries and grooming | -14.5% |
| Old Spice Red Zone/ deodorants | -2.6% |
| Gillette Fusion Power/ cartridges | -5.7% |
| Gillette Custom Plus/ disposables | 2.3% |
| Old Spice/ toiletries and grooming | 69.5% |
| Gillette Mach3 Turbo/ cartridges | -15.5% |
| Dove Men+Care/ deodorant | 29.1% |
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