Percent market share of the leading men's toiletries/grooming/aftershave brands in the United States in 2014

Percent market share of leading men's grooming brands in the U.S. 2014 The statistic shows the percent market share by segment of the leading men's toiletries/grooming/aftershave brands in the United States in 2014. In that year, sales of Just for Men's accounted for 63.3 percent of the men's hair coloring market. Sales of Philips Norelco covered 51.2 percent of the electric shaver groomer market, and Edge achieved 16.2 percent of sales for the men's shaving cream market.
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Brand/ segmentPercent market share by segment
Gillete Fusion/ cartridges16.2%
Philips Norelco/ electric shaver groomer51.2%
Gillette Mach3/ cartridges15.4%
Degree Men's/ deodorant7.6%
Gillette Fusion ProGlide/ cartridges11.6%
Old Spice Red Zone/ toiletries and grooming10.2%
Just for Men's/ hair coloring63.3%
Axe/ liquid body wash6.2%
Old Spice High Endurance/ deodorant4.8%
Axe Dry/ deodorants3.5%
Gillette Fusion ProGlide Power / Cartridges6%
Dove Men+Care/ liquid body wash4.3%
Edge/ shaving cream16.2%
Edge/ toiletries and grooming5.8%
Old Spice Red Zone/ deodorants3%
Gillette Fusion Power/ cartridges5.3%
Gillette Custom Plus/ disposables6.6%
Old Spice/ toiletries and grooming5.5%
Gillette Mach3 Turbo/ cartridges4.8%
Dove Men+Care/ deodorant2.6%
Brand/ segmentPercent market share by segment
Gillete Fusion/ cartridges16.2%
Philips Norelco/ electric shaver groomer51.2%
Gillette Mach3/ cartridges15.4%
Degree Men's/ deodorant7.6%
Gillette Fusion ProGlide/ cartridges11.6%
Old Spice Red Zone/ toiletries and grooming10.2%
Just for Men's/ hair coloring63.3%
Axe/ liquid body wash6.2%
Old Spice High Endurance/ deodorant4.8%
Axe Dry/ deodorants3.5%
Gillette Fusion ProGlide Power / Cartridges6%
Dove Men+Care/ liquid body wash4.3%
Edge/ shaving cream16.2%
Edge/ toiletries and grooming5.8%
Old Spice Red Zone/ deodorants3%
Gillette Fusion Power/ cartridges5.3%
Gillette Custom Plus/ disposables6.6%
Old Spice/ toiletries and grooming5.5%
Gillette Mach3 Turbo/ cartridges4.8%
Dove Men+Care/ deodorant2.6%
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Description Source More information
The statistic shows the percent market share by segment of the leading men's toiletries/grooming/aftershave brands in the United States in 2014. In that year, sales of Just for Men's accounted for 63.3 percent of the men's hair coloring market. Sales of Philips Norelco covered 51.2 percent of the electric shaver groomer market, and Edge achieved 16.2 percent of sales for the men's shaving cream market.
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Release date
June 2014
Region
United States
Survey time period
2014
Supplementary notes
IRI for the 52 weeks ended April 20, Total U.S. Multi-Outlet (supermarkets, drug stores, mass market retailers, military commissaries and select club and dollar retail chains)

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