Consumer understanding of the term 'superfoods' in Great Britain 2013

Published by Statista Research Department, Oct 1, 2013
This statistic shows consumers' understanding of the term 'superfoods' in Great Britain. According to the survey, conducted for Bord Bia Irish Food Board in 2013, 20 percent of respondents said that superfoods are nutritionally better for you.

What do you understand the term “superfoods” to mean?

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Release date

October 2013

Region

United Kingdom (Great Britain)

Survey time period

2013

Number of respondents

1,029 respondents

Age group

16 years and older

Special properties

All aware of "superfoods"

Method of interview

Face-to-face interview

Citation formats
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Overview

7

Snacking

7

Healthy eating

8

Out-of-home and take-away market

6

Diets

8

Consumer behavior

8

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