Consumers' definitions of healthy food in the U.S. in 2024

Published by
Nils-Gerrit Wunsch,
Jul 10, 2024

In 2024, about 39 percent of respondents in the United States that the term "fresh" best defines healthy food to them. This was the most frequently chosen definition. The term "low in sugar" was the third most frequently chosen definition for healthy foods, with nearly 37 percent of respondents choosing this definition.

Consumers' definitions of healthy food in the United States in 2024

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Release date

June 2024

Region

United States

Survey time period

March 23 to April 4, 2024

Number of respondents

3,000 respondents

Age group

18-80 years

Method of interview

Online survey

Supplementary notes

The survey question was originally stated by the source as: "Which of the following best define a healthy food to you? Please select up to 5 choices"; Note: “other” and “none of the above” are not shown.

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