U.S. consumers who are willing to switch brands due to digital coupons 2014

Share of U.S. digital coupon users who would switch brands when receiving a digital coupon in-store as of May 2014

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Release date

August 2014

Region

United States

Survey time period

May 2014

Number of respondents

500 respondents

Special properties

Consumers who used a digital coupon, offer, or online promotion code in the past three months

Supplementary notes

"On a 1 to 5 scale, how likely would you be to do the following if you received a digital coupon, offer, or online promotional code on your smartphone while shopping in a store?"
Percentages may not add up to 100 percent due to rounding.

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