U.S. consumers who are willing to switch brands due to digital coupons 2014

This statistic presents percentage of digital coupon users in the United States were willing to switch brands when offered a digital coupon while were shopping in-store. During a May 2014 survey, it was found that 23 percent of U.S. coupon users were somewhat likely to switch brands when prompted this way.

Share of U.S. digital coupon users who would switch brands when receiving a digital coupon in-store as of May 2014

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Release date

August 2014


United States

Survey time period

May 2014

Number of respondents

500 respondents

Special properties

Consumers who used a digital coupon, offer, or online promotion code in the past three months

Supplementary notes

"On a 1 to 5 scale, how likely would you be to do the following if you received a digital coupon, offer, or online promotional code on your smartphone while shopping in a store?"
Percentages may not add up to 100 percent due to rounding.

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Statistics on "Digital coupons and deals"

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