U.S. consumers who are willing to switch brands due to digital coupons 2014

Share of U.S. digital coupon users who would switch brands when receiving a digital coupon in-store as of May 2014

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Release date

August 2014

Region

United States

Survey time period

May 2014

Number of respondents

500 respondents

Special properties

Consumers who used a digital coupon, offer, or online promotion code in the past three months

Supplementary notes

"On a 1 to 5 scale, how likely would you be to do the following if you received a digital coupon, offer, or online promotional code on your smartphone while shopping in a store?"
Percentages may not add up to 100 percent due to rounding.

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Statistics on " Digital coupons and deals in the United States "

Other statistics that may interest you Digital coupons and deals in the United States

Overview

5

Use and discovery

6

Users

8

Mobile usage

6

Spotlight: Groupon

4

Further related statistics

10
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interest

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics
  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams up to 5 people
$959 USD
per month, billed annually 1
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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