Share of shoppers using mobile apps for digital coupons in the U.S. 2023, by category

Published by Statista Research Department, Sep 9, 2024
A survey conducted in 2023 revealed that grocery coupons were most sought out for on mobile apps, with 48 percent of consumers using apps to gain access to grocery coupons. Apparel and accessories ranked second, with 37 percent of consumers using mobile apps to find coupons in order to shop in this category.

Leading categories in which consumers seek out coupons for on mobile apps in the United States in 2023

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Source

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Release date

June 2023

Region

United States

Survey time period

March 2023

Number of respondents

1,005 respondents

Supplementary notes

* The source does not specify the methodology or date of survey.

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Statistics on " Digital coupons and deals in the United States "

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Other statistics that may interest you Digital coupons and deals in the United States

Overview

4

Use and discovery

8

Users

6

Mobile usage

5

Spotlight: Groupon

4

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Topics

Digital coupons and deals in the United StatesGrouponCoupon Market Trends in the United StatesRakutenDiscount grocery stores in the U.S.
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* For commercial use only

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