Toys-to-life industry revenue worldwide 2013-2020

The timeline shows data on the smart toys industry revenue from 2013 to 2020. According to IDATE's projections, in 2016 the entire market was worth 4.98 billion euros. All in all, the toy-to-life category global market value was to increase from 1.3 billion euros in 2013 to 8.38 billion euros in 2020. The global smart toys market in 2016 was believed to account for 7.7 percent of the total video games and toys market value that year. According to the forecast this share will further grow to more than 10 percent in 2018. In 2015, Nintendo's amiibo was the leading toys-to-life brand, based on sales revenue. At that time Disney Infinity ranked second on the list. For several years it was the most popular game in the smart toys category, however, in mid-2016 Disney announced they would be discontinuing the self-publishing gaming segment of their operations, and so, after months of withdrawal from physical stores, in March 2017 Disney Infinity online services were shut down, marking the end of the game.

Smart toys industry revenue worldwide in 2013 to 2020

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Release date

April 2017



Survey time period

2013 to 2015

Supplementary notes

* Forecast.
The Figures for 2013 and 2014 come from previous publications by the source; the 2014 figure was an estimate at time of publishing. On the date of publication, the exchange rate according to was 1.00 USD (United States Dollar) = 0.879 EUR (Euro)

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