Importance of sustainable product labeling in purchase decision 2014, by region

This statistic presents the results of an online survey conducted from February 17 to March 7, 2014. Internet users worldwide were polled if they check a product's labeling before buying to ensure the brand is committed to having a positive social and environmental impact. Some 36 percent of respondents in Europe said they check the labeling for signs of sustainable practices before buying.

Consumers' importance of sustainable product labeling in purchase decision in 2014 worldwide, by region

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Source

Release date

June 2014

Region

Worldwide

Survey time period

February 17 to March 7, 2014

Number of respondents

more than 30,000*

Method of interview

Online survey

Supplementary notes

* Note: The findings in this survey are based on respondents with online access in 60 countries throughout Asia-Pacific, Europe, Latin America, the Middle East, Africa and North America. While an online survey methodology allows for tremendous scale and global reach, it provides a perspective only on the habits of existing internet users, not total populations. In developing markets where online penetration is still growing, audiences may be younger and more affluent than the general population of that country. In addition, survey responses are based on claimed bahvior rather than actual metered data.
The survey has a margin of error of +/- 0.6 percentage points.
The survey does not give any information regarding the age group of respondents.

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