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Consumers' importance of sustainable product labelling in purchase decision in 2014 worldwide, by region

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Importance of sustainable product labelling in purchase decision 2014, by region This statistic presents the results of an online survey conducted by Nielsen from February 17 to March 7, 2014. Internet users worldwide were polled if they check a product's labeling before buying to ensure the brand is committed to having a positive social and environmental impact. Some 36 percent of respondents in Europe said they check the labeling for signs of sustainable practices before buying.
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Share of positive responses
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Share of positive responses
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Description Source More information
This statistic presents the results of an online survey conducted by Nielsen from February 17 to March 7, 2014. Internet users worldwide were polled if they check a product's labeling before buying to ensure the brand is committed to having a positive social and environmental impact. Some 36 percent of respondents in Europe said they check the labeling for signs of sustainable practices before buying.
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Release date
June 2014
Region
Worldwide
Survey time period
February 17 to March 7, 2014
Number of respondents
more than 30,000*
Method of interview
Online survey
Supplementary notes
* Note: The findings in this survey are based on respondents with online access in 60 countries throughout Asia-Pacific, Europe, Latin America, the Middle East, Africa and North America. While an online survey methodology allows for tremendous scale and global reach, it provides a perspective only on the habits of existing internet users, not total populations. In developing markets where online penetration is still growing, audiences may be younger and more affluent than the general population of that country. In addition, survey responses are based on claimed bahvior rather than actual metered data.
The survey has a margin of error of +/- 0.6 percentage points.
The survey does not give any information regarding the age group of respondents.

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