Private label/brand share of tea and coffee purchases in Great Britain 2012

This statistic shows the share of private label and brand label types of tea and coffee British shoppers choose most regularly when shopping, according to a survey conducted in December 2012. Consumers who regularly bought tea and coffee were asked to indicate which type they bought most regularly. Of respondents, 24 percent chose premium named brands while only 7 percent bought economy or value own label types.