Private label/brand share of pet food purchases in Great Britain 2012

This statistic shows the share of private label and brand label types of pet food British shoppers choose most regularly when shopping, according to a survey conducted in December 2012. Consumers who regularly bought pet food were asked to indicate which type they bought most regularly. Of respondents, 65 percent tended to buy premium or standard named brands, while 33 percent bought some form of own label product.