Music album purchasing penetration in Great Britain (UK) 2011-2016

This statistic displays the music album purchasing penetration in Great Britain (UK) from 2011 to 2016. The market penetration of albums purchasing was under 25 percent in 2016, a decrease of three percentage points compared to the previous year, at just under 28 percent. The music album purchasing penetration fell by nearly 20 percentage points over the course of the five-year period in question, from 44.4 percent in 2011.

Penetration of music album purchasing in Great Britain (UK) from 2011 to 2016

Share of respondents*
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Source

Release date

May 2017

Region

United Kingdom (Great Britain)

Survey time period

2011 to 2016

Number of respondents

15,000 respondents

Special properties

includes digital and physical

Supplementary notes

* The source indicates, "market penetration is a term used to describe the percentage of the population who have made at least one purchase in the last 12 months."

The source indicates that data from Kantar Worldpanel, "are based on the purchasing trend of 15,000 demographically representative British individuals. The data presented are therefore based on consumer research rather than retail sales records." Type of survey was not specified.

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