Beer industry in Canada - additional information
Despite a reported decline in the sales of beer, falling from 23.37 million hectoliters in 2008 to 22.71 million hectoliters in 2015, it is still the most popular alcoholic beverage in Canada.
More than 77 liters per capita of beer were consumed by Canadians in 2016. Men are the largest consumers of beer in Canada. Figures show that around 24 percent of domestic beer consumption was accounted for by men aged between 18 and 34 years old. More than half of consumers prefer to drink their alcoholic beverages at home, enjoying it with their spouse or a small group of people. Surprisingly, though, 20 percent of Canadians enjoy drinking alone.
The beer market in Canada is lead by two large beer manufacturers: Anheuser-Bush InBev and the Molson Coors Brewing Company. The Belgian-Brazilian brewery, Anheuser-Busch InBev, headquartered in Leuven, Belgium, is one of the leading brewing company in Canada. The company controls over 26 percent of the Canadian beer market and generated sales of 1.51 billion U.S. dollars there as of 2017. Highly popular global beer brands, such as Budweiser, Corona and Stella Artois, are owned by Anheuser-Bush InBev. Its closest competitor, the Molson Coors Brewing Company, was formed in 2005 by the merger of Molson in Canada and Coors of the United States, and was estimated to generate sales amounting to approximately 1.8 billion U.S. dollars in Canada as of 2016.
Along with declining sales and consumption, the Canadian beer industry has been forecasted to see minimal growth in export revenue in the coming years. The beer brewing industry exported approximately 224 million U.S. dollars of beer in 2015 and export figures are projected to barely increase by 20 million U.S. dollars by 2021.