This statistic displays the share of respondents in selected European countries who reported visiting a company or brand's website after seeing its advertising, as of 2013. Respondents in Italy most commonly reported having done so, at 40 percent.
Have you been to a company or brand's website after seeing its advertising in the last year?*
* The original survey question was, "Which of the following things, if any, have you personally done in the last year? Been to a company or brand's website after I have seen its advertising."
** Research was carried out in two waves. The source indicates the survey was conducted with questions put to a total sample of 16,039 adults across 20 countries in September 2013 or to a sample of 16,167 adults in October 2013.
Approximately 1000+ individuals were surveyed in Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Spain, Great Britain and the United States of America, and approximately 500+ individuals were surveyed in Argentina, Belgium, Poland, Russia, Saudi Arabia, South Korea, Sweden and Turkey.
Data has been weighted to the known national populations.
Where results do not sum to 100, this may be due to computer rounding, multiple responses or the exclusion of don't knows or not stated responses.
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Ipsos. (June 30, 2014). Have you been to a company or brand's website after seeing its advertising in the last year?* [Graph]. In Statista. Retrieved September 19, 2024, from https://www.statista.com/statistics/351117/visiting-a-brand-website-after-seeing-an-advertisement-in-europe/
Ipsos. "Have you been to a company or brand's website after seeing its advertising in the last year?*." Chart. June 30, 2014. Statista. Accessed September 19, 2024. https://www.statista.com/statistics/351117/visiting-a-brand-website-after-seeing-an-advertisement-in-europe/
Ipsos. (2014). Have you been to a company or brand's website after seeing its advertising in the last year?*. Statista. Statista Inc.. Accessed: September 19, 2024. https://www.statista.com/statistics/351117/visiting-a-brand-website-after-seeing-an-advertisement-in-europe/
Ipsos. "Have You Been to a Company or Brand's Website after Seeing Its Advertising in The Last Year?*." Statista, Statista Inc., 30 Jun 2014, https://www.statista.com/statistics/351117/visiting-a-brand-website-after-seeing-an-advertisement-in-europe/
Ipsos, Have you been to a company or brand's website after seeing its advertising in the last year?* Statista, https://www.statista.com/statistics/351117/visiting-a-brand-website-after-seeing-an-advertisement-in-europe/ (last visited September 19, 2024)
Have you been to a company or brand's website after seeing its advertising in the last year?* [Graph], Ipsos, June 30, 2014. [Online]. Available: https://www.statista.com/statistics/351117/visiting-a-brand-website-after-seeing-an-advertisement-in-europe/