Vietnam: number of internet users 2017-2023
Internet usage habits
On average, Vietnamese spent about 7 hours per day on the internet. Vietnamese internet users mostly used mobile phones to access the internet in 2018. Mobile internet users spent the most time on watching videos and using mobile messengers. With regards to social media, Facebook and YouTube are the most popular networks in Vietnam.
The importance of internet for online business
The internet economy in Vietnam was valued at nine billion U.S. dollars in 2018, contributing four percent to the country’s GDP. The increasing internet usage and penetration via both desktop and smartphones have several implications for the Vietnamese internet economy. E-commerce in Vietnam was forecasted to double its market value in 2020. Mobile shopping is becoming especially popular. Digital payments, online gaming, music and video streaming, as well as online ride- hailing and online travel services, are also increasing in popularity and market value.