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E-commerce market value in Vietnam 2014-2020

In 2018, e-commerce revenue amounted to approximately eight billion U.S. dollars, indicating an increase of roughly 2.2 billion U.S. dollars to 2017. For 2020, the e-commerce market size was estimated to reach 13 billion U.S. dollars.

Key figures of e-commerce in Vietnam

The growth rate of retail sales on e-commerce between businesses and customers (B2C) continued to increase by over 25 percent. This growth will be higher than the goal stated in the 2016-2020 plan for e-commerce development. Overall, e-commerce will take up 8.1 percent of total retail sales in Vietnam. The forecasted market size of e-commerce logistics for 2020 was at 268.8 million euros.

E-commerce development in Vietnam

The e-commerce boom in 2018 was further supported by the improvements in electronic payment methods in 2019. In that year, the Ministry of Industry and Trade also successfully organized an online shopping program, called “Online Friday” to strongly promote the development of e-commerce and digital economy in Vietnam. “Online Friday 2019” attracted more than 11.9 million interactions, 35 thousand mobile app downloads and 1.6 million QR code scans to participate in raffles and prize competitions.

E-commerce market value in Vietnam from 2014 to 2020

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Release date

December 2019



Survey time period

2014 to 2018

Supplementary notes

* Expected.

Figures prior 2020 from previous reporting.

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Statistics on "E-commerce in Vietnam"

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