Leading internet activities Vietnam 2022

According to a survey in Vietnam in 2022, streaming movies and music was the most popular activity among internet users in Vietnam, according to 73 percent of the respondents. Researching or studying was the second-most common thing to do online among Vietnamese, followed by searching for online shopping.

Streaming services in Vietnam

Vietnam’s connectivity has significantly improved thanks to the rising number of smartphone users and increasing internet penetration. Although the share of internet users watching television in Vietnam with a conventional TV set was still high, streaming services have gained popularity among many people. Video and music streaming together accounted for around 3.5 hours of daily time spent using online media among Vietnamese. While YouTube was the leading platform for streaming movies among internet users in Vietnam, TikTok was the country's most popular app for watching short videos, especially among Gen Z.

Emerging local platforms in Asia

Throughout the world, American platforms like Netflix and Amazon often hold a dominant share of the streaming service market. In Asia, the number of annual Netflix memberships has been increasing yearly. On the other hand, many local platforms have emerged as preferred choices. China’s iQiyi was expected to be the leading subscription video-on-demand (SVOD) platform with the highest forecasted number of SVOD subscriptions in the Asia Pacific region.