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Germany: pre-purchase offline research sources 2015

Published by Statista Research Department, Jun 10, 2016
This statistic shows a ranking of offline research sources consumers in Germany used prior to a recent purchase in 2015. During the survey period it was found that 19 percent of German respondents gathered information on the product they bought by discussing it with other people.

Which of these offline sources informed your recent purchase?

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Sources

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Release date

June 2016

Region

Germany

Survey time period

January to March 2014; January to March 2015

Number of respondents

6,255 respondents

Age group

16 years and older

Special properties

internet users who recently made a purchase

Method of interview

Online panel

Supplementary notes

The original survey question was phrased by the source as follows: "Which of these offline sources informed your recent purchase, at any stage from getting initial ideas to reaching a final decision?"

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