Pre-purchase search engine usage in Italy 2014

This statistic shows the search engine usage of consumers in Italy during pre-purchase product research in 2014. During the survey period it was found that 50 percent of Italian consumers had used a search engine while researching a product online.

Did you use a search engine to research your last purchase?

Characteristic	Share of respondents
-	-
-	-

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Release date

June 2016

More information

Region

Italy

Survey time period

January to March 2014

Number of respondents

3,106 respondents

Age group

16 years and older

Special properties

internet users who recently made a purchase

Method of interview

Online panel

Supplementary notes

The original survey question was phrased by the source as follows: "Which of these online sources informed your recent purchase, at any stage from getting initial ideas to reaching a final decision? For which of these websites - if any - did you use a search engine?"
The source adds the following information: "Answers may not sum to 100% due to rounding, no answers, don't knows."

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