The statistic shows the market volume of advertising on search engines in China from 2015 to 2018 and estimates up to 2021. In 2018, the market volume of advertising on search engines in China amounted to around 95.8 billion yuan.
Market volume of advertising on search engines in China from 2015 to 2021
(in billion yuan)
Note: 1 yuan equals approximately 0.15 U.S. dollars and 0.13 euros (as of June 2019).
Advertising revenue includes display advertising and keyword advertising and excludes navigation advertising.
According to the source the figures have been calculated based on financial reports of companies, interviews with industry experts and a forecast model of iResearch.
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iResearch. (June 26, 2019). Market volume of advertising on search engines in China from 2015 to 2021 (in billion yuan) [Graph]. In Statista. Retrieved April 02, 2020, from https://www.statista.com/statistics/279731/market-volume-of-advertising-on-search-engines-in-china/
iResearch. "Market volume of advertising on search engines in China from 2015 to 2021 (in billion yuan)." Chart. June 26, 2019. Statista. Accessed April 02, 2020. https://www.statista.com/statistics/279731/market-volume-of-advertising-on-search-engines-in-china/
iResearch. (2019). Market volume of advertising on search engines in China from 2015 to 2021 (in billion yuan). Statista. Statista Inc.. Accessed: April 02, 2020. https://www.statista.com/statistics/279731/market-volume-of-advertising-on-search-engines-in-china/
iResearch. "Market Volume of Advertising on Search Engines in China from 2015 to 2021 (in Billion Yuan)." Statista, Statista Inc., 26 Jun 2019, https://www.statista.com/statistics/279731/market-volume-of-advertising-on-search-engines-in-china/
iResearch, Market volume of advertising on search engines in China from 2015 to 2021 (in billion yuan) Statista, https://www.statista.com/statistics/279731/market-volume-of-advertising-on-search-engines-in-china/ (last visited April 02, 2020)
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