The statistic shows the market volume of advertising on search engines in China from 2015 to 2020. In 2020, the market volume of advertising on search engines in China amounted to around 73.9 billion yuan.
Market size of advertising on search engines in China from 2015 to 2020
(in billion yuan)
One yuan equals approximately 0.15 U.S. dollars and 0.13 euros (as of October 2021).
Advertising revenue includes display advertising and keyword advertising and excludes navigation advertising.
According to the source the figures have been calculated based on financial reports of companies, interviews with industry experts and a forecast model of iResearch.
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iResearch. (September 14, 2021). Market size of advertising on search engines in China from 2015 to 2020 (in billion yuan) [Graph]. In Statista. Retrieved May 17, 2022, from https://www.statista.com/statistics/279731/market-volume-of-advertising-on-search-engines-in-china/
iResearch. "Market size of advertising on search engines in China from 2015 to 2020 (in billion yuan)." Chart. September 14, 2021. Statista. Accessed May 17, 2022. https://www.statista.com/statistics/279731/market-volume-of-advertising-on-search-engines-in-china/
iResearch. (2021). Market size of advertising on search engines in China from 2015 to 2020 (in billion yuan). Statista. Statista Inc.. Accessed: May 17, 2022. https://www.statista.com/statistics/279731/market-volume-of-advertising-on-search-engines-in-china/
iResearch. "Market Size of Advertising on Search Engines in China from 2015 to 2020 (in Billion Yuan)." Statista, Statista Inc., 14 Sep 2021, https://www.statista.com/statistics/279731/market-volume-of-advertising-on-search-engines-in-china/
iResearch, Market size of advertising on search engines in China from 2015 to 2020 (in billion yuan) Statista, https://www.statista.com/statistics/279731/market-volume-of-advertising-on-search-engines-in-china/ (last visited May 17, 2022)
