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Market volume of advertising on search engines in China 2015-2021
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Market volume of advertising on search engines in China 2015-2021
Market volume of advertising on search engines in China from 2015 to 2021 (in billion yuan)
by Statista Research Department,
last edited
Sep 23, 2019
The statistic shows the market volume of advertising on search engines in China from 2015 to 2018 and estimates up to 2021. In 2018, the market volume of advertising on search engines in China amounted to around 95.8 billion yuan.
Market volume of advertising on search engines in China from 2015 to 2021 (in billion yuan)
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by Statista Research Department,
last edited
Sep 23, 2019
The statistic shows the market volume of advertising on search engines in China from 2015 to 2018 and estimates up to 2021. In 2018, the market volume of advertising on search engines in China amounted to around 95.8 billion yuan.
- Show sources information
- Show publisher information
- Release date
- June 2019
- Region
- China
- Survey time period
- 2015 to 2018
- Supplementary notes
-
*Estimate.
Note: 1 yuan equals approximately 0.15 U.S. dollars and 0.13 euros (as of June 2019).
Advertising revenue includes display advertising and keyword advertising and excludes navigation advertising.
According to the source the figures have been calculated based on financial reports of companies, interviews with industry experts and a forecast model of iResearch.
Source
- Show sources information
- Show publisher information
- Release date
- June 2019
More information
- Region
- China
- Survey time period
- 2015 to 2018
- Supplementary notes
-
*Estimate.
Note: 1 yuan equals approximately 0.15 U.S. dollars and 0.13 euros (as of June 2019).
Advertising revenue includes display advertising and keyword advertising and excludes navigation advertising.
According to the source the figures have been calculated based on financial reports of companies, interviews with industry experts and a forecast model of iResearch.
Other statistics on the topic
Search engines in China
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Statistics on "Search engines in China"
- Key figures
The most important statistics
- Number of internet users in China from December 2008 to December 2018 (in millions)China: number of internet users December 2008-2018
- Number of search engine users in China from 2010 to 2018 (in millions)Number of search engine users in China 2010-2018
- Penetration rate of search engine users in China from 2010 to 2018Penetration rate of search engine users in China 2010-2018
- Revenue of search engine companies in China from 2015 to 2021 (in billion yuan)Search engine revenue in China 2015-2021
- Annual revenue growth rate of search engine companies in China from 2016 to 2021Revenue growth of search engines in China 2016-2021
- Breakdown of search engines' revenue in China in 2012Search engine revenue breakdown in China 2012
- Market volume of advertising on search engines in China from 2015 to 2021 (in billion yuan)Market volume of advertising on search engines in China 2015-2021
- Annual advertising revenue growth of search engines in China from 2014 to 2021Advertising revenue growth of search engines in China 2014-2021
- Leading search engines
The most important statistics
- Penetration rate of search engines in China in 2011Penetration rate of search engines in China 2011
- Market share of search engines in China in 2012, by revenueMarket share of search engines in China 2012, by revenue
- Leading search engines in China in October 2012, by number of visits (in million)Leading search engines in China 2012, by number of visits
- Market share of search engines in China in October 2012, by visitsMarket share of search engines in China 2012, by visits
- Market share of search engines in China in October 2012 and December 2012, by percentage of page viewsMarket share of search engines in China 2012, by page views
- User demographics
The most important statistics
- Number of search engine users in China in 2011, by group (in millions)Search engine users in China in 2011, by demographic group
- Users of selected search engines in China in 2011, by genderSearch engine users in China in 2011, by gender
- Distribution of search engine users in China in 2011, by age groupSearch engine users in China by age group 2011
- Distribution of search engine non-users in China in 2011, by age groupSearch engine non-users in China by age group 2011
- Distribution of search engine users in China in 2011, by level of educationSearch engine users in China by level of education 2011
- Duration of search engine usage in China in 2011Distribution of search engine users in China 2011, by duration of usage
- Search behavior
The most important statistics
- Selection criteria for a search engine in China in 2011Selection criteria for a search engine in China 2011
- Perception of internet users finding target information on search engines in China in 2011Perception of finding target information on search engines in China 2011
- Penetration rate of search engine usage in China in 2010 and 2011, by workday and non-workdayPenetration of search engine usage in China 2011, by workday and non-workday
- Online services used by search engine users in China in 2011, by workday and non-workdayOnline services search engine users used in China 2011, by workday and non-workday
- Frequently searched content on search engines in China in 2012, by typeFrequently searched content on search engines in China 2012
- Online news search via search engines in China in 2011, by group of peopleOnline news search in China in 2011, by group of people
- Online video search via search engines in China in 2011, by group of peopleOnline video search in China in 2011, by group of people
- Online music search via search engines in China in 2011, by group of peopleOnline music search in China in 2011, by group of people
- Baidu
The most important statistics
- Baidu's total revenue in China from 2008 to 2018 (in billion yuan)Baidu's total revenue in China 2008-2018
- Operating profit of Baidu from 2008 to 2018 (in million yuan)Baidu's operating profit 2008-2018
- Dependence on Baidu in December 2012, by industryDependence on Baidu by industry 2012
- Share of incoming traffic from Baidu in December 2012, by industryShare of incoming traffic from Baidu by industry 2012
- Share of search engine Baidu users in China in 2011, by age groupUsers of the search engine Baidu in China in 2011, by age group
- Users of the search engine Baidu in China in 2011, by level of educationBaidu users in China in 2011, by education
- The most important reasons for using the Baidu search engine in China 2011Reasons for using the Baidu search engine in China 2011
- Frequently mentioned issues with the Baidu search engine in China in 2011Frequently mentioned issues with the Baidu search engine in China in 2011
- Mobile search
The most important statistics
- Number of mobile internet users in China from 2008 to 2018 (in millions)Number of mobile internet users in China 2008-2018
- Number of mobile search users in China from 2011 to 2018 (in millions)Number of mobile search users in China 2011-2018
- Penetration rate of mobile search use in China from 2011 to 2018Penetration rate of mobile search usage in China 2011-2018
- Penetration rate of mobile internet users in China in 2012, by search enginePenetration rate of mobile internet users in China 2012, by search engine
- Mobile users: Frequently searched content in China in 2012, by typeContent frequently searched by mobile users in China 2012
- Search frequency of mobile users in China in 2012Search frequency of mobile users in China 2012
- Mobile search advertising revenue in China from 2011 to 2015 (in billion yuan)Mobile search advertising revenue in China until 2015
- Growth of mobile search advertising revenue in China from 2011 to 2015 (compared to the previous year)Growth of mobile search advertising revenue in China until 2015
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Number of major search engine launches as of 2012
- Distribution of search engines usage in Finland 2016, by frequency
- Active online reach of selected search engines 2015, by country
- Trust in the relevancy of online search results in the Netherlands 2016
- Distribution of search engines usage in Slovakia 2016, by frequency
- Trust in the relevancy of online search results in Luxembourg 2016
- Trust in the relevancy of online search results in Belgium 2016
- Satisfaction felt with search engine results in the Netherlands 2016
- Distribution of search engines usage in Hungary 2016, by frequency
- Likelihood of changing search engine due to unhelpful search results in Denmark 2016
- Distribution of search engines usage in Sweden 2016, by frequency
- Satisfaction felt with search engine results in the (UK) 2016
- Distribution of search engines usage in Lithuania 2016, by frequency
- Distribution of search engines usage in Estonia 2016, by frequency
- Local information sought via online search engines on smartphones in the UK 2014
- Share of Yahoo in desktop search market India 2017-2018
- Naver's operating expenses 2018, by segment
- Naver's operating profit 2016-2018
- Naver's operating margin 2016-2018
- Naver's revenue from IT platform 2016-2018
Studies
- Online search usage
- Digital search advertising in the U.S. (DMO)
- Search advertising in the U.S.
- Mobile search
- Digital search advertising in the United Kingdom
- Online advertising metrics
- Bing
- IAB and DDMA Report on Search Advertising
- Mobile search in the United Kingdom (UK)
- IAB and DDMA Report on Search Advertising
- Digital advertising in Latin America
- IAB and DDMA Report on Paid Search Advertising
- Google
- Digital advertising in the U.S.
- Digital advertising formats in the U.S.
Statistics on "Search engines in China"
- China: number of internet users December 2008-2018
- Number of search engine users in China 2010-2018
- Penetration rate of search engine users in China 2010-2018
- Search engine revenue in China 2015-2021
- Revenue growth of search engines in China 2016-2021
- Search engine revenue breakdown in China 2012
- Market volume of advertising on search engines in China 2015-2021
- Advertising revenue growth of search engines in China 2014-2021
- Penetration rate of search engines in China 2011
- Market share of search engines in China 2012, by revenue
- Leading search engines in China 2012, by number of visits
- Market share of search engines in China 2012, by visits
- Market share of search engines in China 2012, by page views
- Search engine users in China in 2011, by demographic group
- Search engine users in China in 2011, by gender
- Search engine users in China by age group 2011
- Search engine non-users in China by age group 2011
- Search engine users in China by level of education 2011
- Distribution of search engine users in China 2011, by duration of usage
- Selection criteria for a search engine in China 2011
- Perception of finding target information on search engines in China 2011
- Penetration of search engine usage in China 2011, by workday and non-workday
- Online services search engine users used in China 2011, by workday and non-workday
- Frequently searched content on search engines in China 2012
- Online news search in China in 2011, by group of people
- Online video search in China in 2011, by group of people
- Online music search in China in 2011, by group of people
- Online product information search in China in 2011, by user group
- Baidu's total revenue in China 2008-2018
- Baidu's operating profit 2008-2018
- Dependence on Baidu by industry 2012
- Share of incoming traffic from Baidu by industry 2012
- Users of the search engine Baidu in China in 2011, by age group
- Baidu users in China in 2011, by education
- Reasons for using the Baidu search engine in China 2011
- Frequently mentioned issues with the Baidu search engine in China in 2011
- Frequently mentioned advantages of the Baidu search engine in China
- Number of mobile internet users in China 2008-2018
- Number of mobile search users in China 2011-2018
- Penetration rate of mobile search usage in China 2011-2018
- Penetration rate of mobile internet users in China 2012, by search engine
- Content frequently searched by mobile users in China 2012
- Search frequency of mobile users in China 2012
- Mobile search advertising revenue in China until 2015
- Growth of mobile search advertising revenue in China until 2015
- Number of major search engine launches as of 2012
- Distribution of search engines usage in Finland 2016, by frequency
- Active online reach of selected search engines 2015, by country
- Trust in the relevancy of online search results in the Netherlands 2016
- Distribution of search engines usage in Slovakia 2016, by frequency
- Trust in the relevancy of online search results in Luxembourg 2016
- Trust in the relevancy of online search results in Belgium 2016
- Satisfaction felt with search engine results in the Netherlands 2016
- Distribution of search engines usage in Hungary 2016, by frequency
- Likelihood of changing search engine due to unhelpful search results in Denmark 2016
- Distribution of search engines usage in Sweden 2016, by frequency
- Satisfaction felt with search engine results in the (UK) 2016
- Distribution of search engines usage in Lithuania 2016, by frequency
- Distribution of search engines usage in Estonia 2016, by frequency
- Local information sought via online search engines on smartphones in the UK 2014
- Share of Yahoo in desktop search market India 2017-2018
- Naver's operating expenses 2018, by segment
- Naver's operating profit 2016-2018
- Naver's operating margin 2016-2018
- Naver's revenue from IT platform 2016-2018
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