China: pre-purchase search engine usage 2014

Did you use a search engine to research your last purchase?

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Sources

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Release date

October 2014

Region

China

Survey time period

January to March 2014

Number of respondents

3,328 respondents

Age group

18 years and older

Special properties

internet users who recently made a purchase

Method of interview

Face-to-face interview, online survey

Supplementary notes

The original survey question was phrased by the source as follows: "Which of these online sources informed your recent purchase, at any stage from getting initial ideas to reaching a final decision? For which of these websites - if any - did you use a search engine?"
The source adds the following information: "Answers may not sum to 100% due to rounding, no answers, don't knows."

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