Penetration rate of dairy brands in Turkey 2012 to 2013

This statistic illustrates the average penetration rate of dairy brands in Turkey in 2012 and 2013. The survey revealed that 15 percent of respondents purchased Sek brand dairy products within the last three to twelve months of 2013.

Average penetration rate* of dairy brands in Turkey in 2012 and 2013

Brand	2012	2013
Pinar	49%	41%
Sütas	22%	32%
Sek	10%	15%
Ülker	23%	11%
Yörsan	23%	7%
Süt Dilimi	0%	6%
Içim	31%	6%
Danone	5%	4%
Nestle	10%	3%
Dimes Çiftlik	6%	3%
Ekici	8%	3%
Yörükoglu	3%	3%
Flora	0%	1%
Tahsildarog	2%	1%
Fonterra	0%	1%
Kebir	0%	1%
Bembeyaz	1%	1%
Lactalis	0%	1%
Sakipaga	1%	1%
Kraft	0%	1%
Lurpack	0%	1%
Müller	1%	1%

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Release date

February 2014

More information

Region

Turkey

Survey time period

2012 and 2013

Number of respondents

16,000**

Method of interview

Online survey

Supplementary notes

* Defined as the percentage of respondents who have purchased that brand in the last three to twelve months.
** Approximately 1,500 respondents were surveyed for each region, with the largest two markets (India and China) having a larger sample size of 2,500 each. The male-to-female split between respondents was roughly 50:50 in all cases, with rural-to-urban split varying by country. A total of 16,000 respondents were screened and surveyed

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