UK fundraisers' reasons for choosing donation-based crowdfunding to raise money 2014

Why did you choose donation-based crowdfunding?

UK fundraisers' reasons for choosing donation-based crowdfunding to raise money 2014 This statistic shows the reasons fundraisers gave for choosing to use donation-based crowdfunding, rated by importance, from a survey conducted on the alternative finance industry in the United Kingdom (UK) in 2014. Of respondents, 52 percent rated "transparency" as a very important reason in their decision to use a crowdfunding platform.
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Why did you choose donation-based crowdfunding?

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Very importantImportantNeither important nor unimportantUnimportantVery unimportant
Transparency52%33%10%5%0%
Speed50%32%5%14%0%
More control over my project or organisation41%41%5%14%0%
Because the money comes from individuals rather than institutions36%27%23%14%0%
I can raise funding on my own terms35%35%20%10%0%
Non-financial beneftis (press, marketing, engagement)32%36%27%5%0%
Unable to source funding locally18%36%32%14%0%
Curious17%28%28%11%17%
Unable to get funding elsewhere14%33%33%19%0%
Very importantImportantNeither important nor unimportantUnimportantVery unimportant
Transparency52%33%10%5%0%
Speed50%32%5%14%0%
More control over my project or organisation41%41%5%14%0%
Because the money comes from individuals rather than institutions36%27%23%14%0%
I can raise funding on my own terms35%35%20%10%0%
Non-financial beneftis (press, marketing, engagement)32%36%27%5%0%
Unable to source funding locally18%36%32%14%0%
Curious17%28%28%11%17%
Unable to get funding elsewhere14%33%33%19%0%
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This statistic shows the reasons fundraisers gave for choosing to use donation-based crowdfunding, rated by importance, from a survey conducted on the alternative finance industry in the United Kingdom (UK) in 2014. Of respondents, 52 percent rated "transparency" as a very important reason in their decision to use a crowdfunding platform.
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