This statistic shows the reasons fundraisers gave for choosing to use donation-based crowdfunding, rated by importance, from a survey conducted on the alternative finance industry in the United Kingdom (UK) in 2014. Of respondents, 52 percent rated "transparency" as a very important reason in their decision to use a crowdfunding platform.
Why did you choose donation-based crowdfunding?
Neither important nor unimportant
More control over my project or organisation
Because the money comes from individuals rather than institutions
Fundraisers using donation-based crowdfunding platforms*
Figures may not sum to 100 percent due to rounding.
The source adds the following definition of donation-based crowdfunding: "Individuals donate small amounts to meet the larger funding aim of a specific charitable project while receiving no financial or material return in exchange".
* The source adds the following information regarding the general methodology of the study: "Four stages of research activity were carried out from March to September 2014. (1) Stage one involved collecting primary transactional data directly from alternative finance platforms. (2) Stage two consisted of designing and distributing model-specific questionnaires to survey funders and fundraisers of alternative finance. In total 15,658 users were surveyed. (3) Stage three conducted in association with ACCA and PwC included two external national surveys to understand the level of awareness among consumers of alternative finance. 2,007 consumers and 506 SMEs were surveyed. (4) Stage four was the industry-wide tracking survey among UK crowdfunding associations and P2P associations to gather industrial figures for year 2014. Transactional data was collected for quarters one to three of 2014."
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
Nesta. (November 7, 2014). Why did you choose donation-based crowdfunding? [Graph]. In Statista. Retrieved December 06, 2022, from https://www.statista.com/statistics/374769/uk-alternative-finance-donation-crowdfunding-fundraising-via-reasons/
Nesta. "Why did you choose donation-based crowdfunding?." Chart. November 7, 2014. Statista. Accessed December 06, 2022. https://www.statista.com/statistics/374769/uk-alternative-finance-donation-crowdfunding-fundraising-via-reasons/
Nesta. (2014). Why did you choose donation-based crowdfunding?. Statista. Statista Inc.. Accessed: December 06, 2022. https://www.statista.com/statistics/374769/uk-alternative-finance-donation-crowdfunding-fundraising-via-reasons/
Nesta. "Why Did You Choose Donation-based Crowdfunding?." Statista, Statista Inc., 7 Nov 2014, https://www.statista.com/statistics/374769/uk-alternative-finance-donation-crowdfunding-fundraising-via-reasons/
Nesta, Why did you choose donation-based crowdfunding? Statista, https://www.statista.com/statistics/374769/uk-alternative-finance-donation-crowdfunding-fundraising-via-reasons/ (last visited December 06, 2022)